Have you included self-employment taxes? Planning to work 30 billable hours a week seems high to me. Have you factored in time and costs for sales and marketing? You`re not going to be paid for it directly but it has to be included in your rate.
I did allow 20% extra for taxes, correct me if that`s not a good number.
What would be a reasonable estimate for billable hours per week? I assumed 30 would be OK, but now that I think about it, that probably is a little optimistic.
Marketing has me a bit mystified. Similar existing businesses don`t appear to advertise much, apart from the yellow pages, their websites, and some business directories.
I agree with Steve. Your rates are way too low and you should be thinking about the rates in terms of what other people are charging.
There`s two things I`ve noticed, both working in your favor. Most of your competition isn`t that good, they`re flaky or not very heads up about what the client really needs. And they`re already charging more than you think you`re worth.
Really? That is something I haven`t heard before (about competition not being very good).
I totally agree that pricing by the market is the way to go. I was just trying to set a minimum baseline where my personal life would not be negatively affected.