Forums: Discussions for entrepreneurs and small business.

Hi everyone, I have a new product that I would like to make popular online. It is an accessory for the feminine market and has its other ranges too. I have planned a website for that and would be soon going online with that, I would like to know the strategies that people employ at different times in order to market their products. I myself have some planned in the schedule, but it would be interesting if I could get some more ideas from the members here so that I can try the better ones that interest me the most.

Thanks in advance

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http://www.slowcookermate.com
http://www.twitter.com/yslowcook

There are lots of ways to make your product popularize. Sometimes, it also depends on what your products appeals to, but that is just a matter of chance as this is a thing considered at a later stage. For initial marketing, I think that when you have a website going on, you can go for online marketing like offering an affiliate program, join social networking, give something away but the best among the concepts is to place your ads in videos and publish them on sites that have videos for general viewing. This is a great way to make your product reach a million people as the number of them watching online videos is a lot more and to help you to gets adds in videos, http://www.adntube.comadntube offers an excellent platform for marketers to publish their videos by directors with adds.

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com

I would say that you need to be specific about your target market before you can really determine the best avenues to invest in.  Simply a female market is too broad.  Would every female be equally as likely to want your product?  Or would business women?  Or stay-at-home moms?  Then you can begin by targeting those websites.  Pay for ads, but also participate in the forums.  If you can, write articles for those websites.  Become an expert and you might get noticed.
Search ranking (SEO) of course is important.  And your best investment might be in a copy write for your website.  The better written, the better the sales.  Design can be important too!  Just don`t start funneling traffic to a website that`s going to scare people away (because they think it to be fraudulent, or unsecure).



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• must do basic SEO
• article marketing
• press releases
• forums, discussion groups etc (yahoo answers, SUN) 
• blogs (ones where your target audience frequently visit)
• social networks (facebook etc)
• online classifieds (craigslist etc)
• social bookmarking (redit, stumble, etc)

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Start by taking a look at your competitors.

Look at their website. Make your`s look better. Make it easier to navigate and lead customers through the checkout process. Give more information about the problem your product solves and the benefits. Basically, make it convert better than your competitors.

2. How do they market their products? Affiliate Program, SEO, Social Media, PPC, Wholesale, Dropship, Offline, Print, Radio, TV, etc...

Do what your successful competitors are doing. Then do it better.


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