Forums: Discussions for entrepreneurs and small business.

Doorway pages it's an old method to lead the searcher to different page, which this page is empty but redirect you to different page or website.

This method considered a search engine spam since it's not serving the search engine & results, also it's not ethical in the Search Engine Marketing, since most of SE marketers were using this method to lead more visitors through doorway pages. The Doorway pages it's one of "Search Engine Submission Dont's" so do not use this method to submit doorway pages.

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In simple terms doorway page is entrance way of your website and it is very similar to the landing page. It is specially establish to attract or considered to visit the search engine. Most of the professional argues this page created only to get a high rank in the SE.

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Doorway pages is the black hat technique and now after penguin update, its rushed...

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Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

As a rule of thumb, if you can't reach the page by following the site navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that! Now they're asking you to do it again. 

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A doorway page is also called a gateway page. It exists to drive traffic to another page and is usually designed to target a specific key phrase. Doorway pages are written for search engines as a way of achieving higher rankings and gaining more traffic for a site. However, doorway pages are not allowed by search engines and could get a site banned.

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