Definitely needs help in the copywriting department. Try to avoid
referring to yourself as "The Merry Bird" knows this, does that, and so
forth. Just use "We," and you`ll be fine.
Too many font changes for my taste, and the animation doesn`t help sell the product.
I`d rather see a number of examples right on the front page, along with
the better copywriting. Maybe consolidate the navigation bar into
something like "Browse our Products," then use sub-headings for each
type?
Move the "Card Services" to the bottom, so people get a sense of what
you can do first. Then see if they`d like you to design something.
The sample writing not only doesn`t sell "pen and ink" stylization, it
overruns itself (Firefox 1.x). If you`re selling hand-written styles,
have images not plain Web text.
Overall, the "customer journey" is confusing, and the "call to action" is weak.
Think of it this way: Suppose you sell beautiful flowers, plants, and
garden designs. One way is to have a big, brick building with lots of
plants and flowers on shelves. Someone comes in, looks at what you have
and points. "Sell me that."
The other way is to have a peaceful and beautiful garden, laid out with
pathways, water, fountains, and birds. You *invite* the customer to
walk through the garden, where there are discreet signs on many plants
as to their name, and that they can be purchased. At various locations
there are small pads of paper, with pencils so that a customer can
write down the number of a particular plant they might like.
Which way do you think would be more enticing?
CraigL2007-7-11 4:23:4
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