Focus groups and questionnaires are not the answer to everything. I read an interesting article which led me to blog about the Cool-er ereader. I find it fascinating that such a product exists. If it came down to solely focus groups and questionnaires I doubt one cool-er would ever have been made.

Sony and Amazon seem to have that market tied down. However, the Cool-er is selling very well.  It came about because of what I like to call "real world" market research. You can check out the full post here:

http://www.lostjobstartbusiness.com/blog/amazon-sony-cool-er/

Are there any other lessons entrepreneurs can learn from this example?

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