The web site looks clean and professional but it also looks like a
template. There is nothing that distinguishes it from any other memory
gear website. Big stock photo image, white background, content
In general, I would buy from the site especially if I were looking for a
particular product at a certain price. It looks trustworthy, safe and clean.
Since your site does not look that much different from other memory
sites then I think the only deciding factor would be the price per unit.
However, if your average customer is spending a premium amount of
money for your products then your brand image which includes your web
site should look premium and different from the competition. This can be
done with use of color highlighting a new product, better photography,
etc. Otherwise, the question for the consumer becomes why should I pay
more for this when I can get from merchant X for a lot less.
Looking at the items on your site, the industrial design of the flash drives
look cool, modern, sleek and cutting edge technology, solid and most
importantly different. Your site should convey that too. Are the flash drive
designs proprietary to you? If they are, then you should emphasize that
too. Then you are shifting the emphasis for the consumer to quality and
uniqueness which they are willing to pay a little more.
I apologize for rambling on but these are my thoughts on it.
Mary Hutchison Design LLC
design + strategy + counsel