Generally speaking, I think a blog for a gas station is a lousy idea and won`t make the gas station experience any better for customers.
HOWEVER... I think it could be done in a compelling and attention-grabbing way. But one would have to think outside of the box of regular business blogging. And the gas station owner would have to have the right kind of interests and passion for writing and the subject matter.
Instead of a gas station blog being about oil prices, tips to maintain your car, upcoming promotions or whatever people would probably NOT be interested in reading about, what if it were something like this.
A blog about gas station culture. It might include the history of gas stations with entries about those crazy old art deco route 66 stations, those super tall pumps of the 1910s and such. As a business owner blogging, the blog could discuss some of the business behind gas stations, not so much about purchasing gas but about how stations market themselves - like the advent of the roadmap, the attachment to convenience stores, and why the staple ice machine out front.
Plus, I`m sure gas station owners have all sorts of crazy stories to tell about customers. I`m not saying a business should slam their customers but the blog could have some humorous stories from all across the world. You know, the story about the lady with the flat tire who...?
And of course there would have to be the local aspect to it. A blog can reach everyone but gas stations only need people close by. So there would have to be local content.
I think if there were a gas station blog about American auto culture written with humor and insight, it could do wonders for getting drivers to stop in. But it would really have to be the right situation - the right biz owner with writing skills, the right community that might engage in the subject, etc.
Heck, I`m just brainstorming here with a stream of consciousness. Maybe it`s still a bad idea.
CampSteve1/18/2008 4:25 PM