RE registering to do something.
I don`t know if there are studies, I don`t usually research Web stuff
all that much, but I would strongly suspect that "register before
action" sites don`t work all that well. I`m thinking about splash
pages, and how there seems to be a fair amount of research showing they
don`t work either.
The way I see it, people can surf the Net for free, and find just about
anything. They can stimulate their interests and curiosity in countless
ways, and find exactly what they`re looking for pretty easily. That
leads to a sort of comfortable trance, where people exert very little
effort to get what they want.
When they come to an interesting site (say they`re golfers), they`ll
pause, take a quick look, and sort of say, "Hey...what the hell, I`ll
give it a shot."
Then come a registration screen.
That`s actual effort. They have to stop, think, and contemplate, "How
much is this really worth to me, right now?" At that point they have
nothing from YOUR end to demonstrate "value" or "worth." All they have
is from their end---their interest in golf.
And so, again in my opinion, the site itself takes on no value at all.
Unless you can demonstrate something worthwhile, why would someone
invest (time or energy) in your proposition?
What I`d suggest is to allow people to play the game free. It might be
a limited number of games PER SESSION or just make it free. Then, in
big ways, explain that if they like playing the game they ALSO can play
in a contest. If they`d like to do that, then they can put in their
email.
It`d be something like, "Want to win millions and have eternal
happiness? At any time while you`re playing, sign up for our contest.
Simply enter your email (for notification purposes only), and follow
the steps."
CraigL2007-12-5 14:46:53
New Topic
Post Reply
Follow Topic
