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Websites: A Manual for the Basically Clueless

 
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BrandAlchemy

posts: 456

Feb 28, 2007 5:24 PM ET    Quote  Report Abuse
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Sure, back to the topic.

a) She has no idea what she is doing
b) She is no more of an expert than my older cat
c) This product has zero market potential

Happy to return us to our originally scheduled programming!


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Jeff A. Gregory President, Chief Brand Strategist Brand Counsel, LLC     Branding Brilliance    www.brandcounselllc.com
MediaFairy

posts: 67

Feb 28, 2007 8:06 PM ET    Quote  Report Abuse
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  Goodness, Jeff, you`ve done a stellar job convincing me you`re passionate.

Though I mostly disagree with you, I respect your right to free speech and your own opinion. But c`mon, at least in the SuN community, could you find room in your arsenal for diplomacy, tact, or common courtesy? Many of us think Danae`s idea has merit. Perhaps it will only appeal to a small market, but I`ll bet there IS a market for it. I`m pretty sure Danae was looking for constructive criticism and honest feedback. I fail to find the credentials that authorize you to pass judgement so summarily as in your a-b-c list of insults. The very nature of "community" in this context is one of mutual benefit, a place of fellowship or friendly association (per Webster`s New World Dictionary). Lighten up a little. 



-------------------------

"The Media Fairy"
Carole Holden
Gelmtree Advertising

"Your advertising doesn`t have to be expensive or complicated to be effective. Ask for your free slice of Advertising Pie."
BrandAlchemy

posts: 456

Feb 28, 2007 9:32 PM ET    Quote  Report Abuse
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I tried tack, diplomacy, and courtesy in earlier posts on this silly idea, but some people just cling way too much to their ideas, no matter how little the marketplace actually cares.

This product has no appeal, no legs, no market that isn`t better served by other products already in existence. Unlike SuN, the real world is much more stark, gives you instant feedback on whether you got it right or not, and just doesn`t do a group hug when your product falls flat. I think it`s better to know that upfront, prior to wasting lots of time and money.

As for credentials on product launch strategy, please visit my website listed below.

This is not the Church of Oneness, it`s an entrepreneurial website. I`ve been told not to ask for advice here unless I want the unvarnished truth. Please go back and read this thread from the beginning to see that I started out, as did many of us, with constructive criticism.

Just because someone says, `Hey, what about...` does not mean that their idea is the best thing since sliced mousetraps. Most products die a lonely death for the simple reason that they just aren`t that viable. I believe that this is one of them.


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Jeff A. Gregory President, Chief Brand Strategist Brand Counsel, LLC     Branding Brilliance    www.brandcounselllc.com
HDean

posts: 129

Mar 01, 2007 1:02 AM ET    Quote  Report Abuse
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This is what the original intent of the book is about;

It is not a "do it yourself" book, but a "make informed decisions" book. 

Topics included in the book would be:

--Choosing a domain name and hosting company

--Making a website easy to use, pleasant to look at, and useful to visitors

--Marketing online--things to do and things to avoid

--Things you can use a website for other than an online brochure



I agree with Jeff-- it won`t work. Anyone here who says otherwise don`t know what they are talking about. If you look at the what Danae is including in her book, this is all information that people can anywhere. Webhosting information? Go to webhostingtalk.com . Online marketing? Go read a blog that is more uptodate on online marketing strategies any ebook will be. Heck, I will be publishing a brief 2 page guide on how clients can find the right web designer without getting ripped off. And I do it for free. Or you can go to work.com or ezinearticles.com and look up tons of free information on this stuff.

Seriously, it just won`t float. Anyone who says otherwise, probably doesn`t work in the web design world and understand the dynamics of the market. And if you are a web designer and you think this will work and Danae will make some extra income, then I have to wonder about your credibility.
HDean2007-3-1 1:3:11
MediaFairy

posts: 67

Mar 01, 2007 10:25 AM ET    Quote  Report Abuse
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<< c) this product has zero market potential>>

What market have you been elected to represent? Mass or universal appeal is only one criteria used to estimate a product`s potential. Think left-handed golf clubs.

<<Most products die a lonely death for the simple reason that they just aren`t that viable. I believe that this is one of them.>>

Thanks for providing confirmation of my theory that you can be honest without being obnoxious.

And don`t assume I hadn`t already visited your website, or that I haven`t read this forum from the beginning. I only hoped you`d realize you were starting to sound like you were a self-appointed judge and jury (reference to absence of credentials). Your education and professional associations, impressive as they may be, still don`t fill that void.

The people who see merit in the project are probably those who, like me, do not have a technical background in web design. Professionals in the field would have every reason to think it beneath them.

 

 



-------------------------

"The Media Fairy"
Carole Holden
Gelmtree Advertising

"Your advertising doesn`t have to be expensive or complicated to be effective. Ask for your free slice of Advertising Pie."
CraigL

posts: 9051

Mar 01, 2007 2:24 PM ET    Quote  Report Abuse
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It looks to me as if this thread splits according to the view that Danae`s book would "explain how to" do something with a Web site, and the view that the book would "explain what is" a Web site.
Terrence

posts: 16

Mar 04, 2007 12:56 AM ET    Quote  Report Abuse
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I was just  catching up on email  and  just  saw this  thread.   Entertaining  to say the least.

The concept is not a bad one, but I went out to your site and it would not convince me you have the background to understand how to make a site effective.

dadministrator

posts: 64

Mar 05, 2007 12:43 PM ET    Quote  Report Abuse
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How `bout those `Hoos?  (Perhaps we should all take a few days off posting in forums, watch some basketball, and reconvene once this topic has cooled.....)
jillybeans

posts: 361

Mar 06, 2007 2:48 AM ET    Quote  Report Abuse
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I am an overly busy person who doesn`t have the time to look all over the web to try and find information.  I think, if there was a way to do this that could be kept up to date, it would have merit for those of us who are not versed in the subject.  While most of you think it isn`t viable because it can be found everywhere on the web --  it isn`t all together.

That aspect alone would make it viable for me.

Jillybeans

Danae

posts: 37

Mar 18, 2007 4:35 AM ET    Quote  Report Abuse
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Hello all,

I have been avoiding StartUp Nation for a couple of weeks, after that insulting post from Red whatever her name was.  But I have braced myself up and returned.  I`m glad I`m not the only person who thinks this has been an odd thread.

Whoever said that I make friends easily is right.  I`m used to getting along with pretty much everyone.  Receiving a lot of criticism without much encouragement on this site has been difficult for me.  But I also realize that if I`m going to put myself out there, make myself stand out at all, some people are going to take pot shots, and I have to learn to get over it.  So, to those of you who have been harsh or whatever, I must thank you.

I will be honest with you.  I don`t have a lot of practice with making websites effective.  But I`m pretty sure I know more about it than Jeff`s older cat (and if not, the cat should go on David Letterman.)  And I`m quite sure I know more about it than a lot of business people out there--especially older people.  I don`t think I`ve ever called myself an expert.  I am aiming to be one, but I don`t think I`m there yet.  Some people seem to be offended that I would offer advice or hold up a standard for websites without this "credential," but if I can significantly improve a website and make it a valuable marketing tool for a company, what difference does it make how I stack up to other people in my field? 

One person made the point that my target audience for this book idea is not to be found here.  I agree that for the most part they aren`t.  The target audience I`ve been talking about is probably not Internet-savvy enough to use a discussion board.  And, as I and others have pointed out before, they`re also probably not savvy enough to find the information they need about websites on the Internet. 

I`ve heard several opinions of "nay" and several of "yea" on my idea.  I think the best thing for me to do right now is put it on the back burner and do more market research as the opportunity arises.  And Jeff, if I do end up writing and selling it, I will tell you what the title is so you can be sure not to buy it.  (By the way, what are sliced mousetraps?   Sounds intriguing...)


-------------------------

EFFECTIVE WEBSITES
when results matter

www.effective-websites.com
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