Forums: Discussions for entrepreneurs and small business.

Looking for constructive feedback:

http://www.edcelerate.com/

I think it`s a nice site :-) in general. One or two comments, from a quick look-see.

I went to the Software tab, `cause that`s where I always go when I`m investigating new software. Good that you have it, since it`s kind of standard. But to my tired eyes, I had problems reading the text in the colored columns.

I`d like to see the font as a larger one, maybe in the 11-pt range, and just plain black. That way you could keep the color background, but the actual text would stand out better.

I`d also like to see your points in those colored columns as bullet-points.

In the first paragraph of that same page, I`d like a slightly more expanded explanation---a summary---of what the application is designed to do. On the first page you`ve got all the curiosity going. Now, on the product page, I`d like to know a bit more, THEN check through the bullet-points.

Finally, and perhaps just to the right of the "Software" tab, I`d like to see a "Screenshots" tab, with some typical views of the application as it would be used during a day at work.

Otherwise, I like the site. :-) I just didn`t come away from it (in 1-minute) with a clear vision and comprehension of exactly what this does for me (the supposed teacher).

Scott, I assume that you have a comprehensive clickwrap license agreement when the user downloads the software?

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Well done indeed. I think your copywriting could use a bit more clarity, as it wasn`t really immediately clear to me what your business offered. But I don`t often see sites this well implemented.

I`m not wild about the "the tools that drive instruction" as it`s a self-centered USP ... and it`s what you do, not what you offer. You need something a little more customer centered, that instantly communicates what you offer.

Other than that, I can`t see anything wrong with the site. Looks great. Seems to run nicely.

Here`s an article I wrote on copywriting. Here`s a great copywriting blog. [I am not affiliated with this blog but I do read it.]

Possible word order error from the second page.

TOPS (Teacher Planning & Organization System) [Shouldn`t this read "Teacher Organization & Planning System" ?]