Forums: Discussions for entrepreneurs and small business.

Hi CM,

I will look into the my communication stratey. I have to confess that I have not about it. I will work on it and report back.

Best regards,

Pat

Don`t think about it too much. Your site is very good ...

Alright! I`m happier now :-D I took a look at the change, and really enjoyed the big link right on the first paragraph that takes me to the picture. NOW I see what it is, and can go back to read whatever else. Price is right there, no guessing, and no mysteries.

The only two things that bother me now, are the name in the banner: (perspectis:), and that the picture on the Products page doesn`t match the picture of the Back Vitalizer. (Small things, I know...but the devil`s in the details.) :-)

Is (perspectis:) your company name?

Great advice and tips you received so far...

My only concern at this stage is that there isn`t enough information on that main page to sell the product. And once a person clicks that link, they`re offered the option to purchase, which at this early stage of the `game`, there isn`t enough information for a person to make a decision as to whether or not they need this product.

You have a lot of content on the page where they see the product, but in reality, many people won`t click past the first page if those initial questions aren`t answered, such as "What`s In It For Me?" and "How Will This Benefit Me?"

Essentially...this is all you have on the homepage:

Did you know that prolonged sitting destroys your back?

Do you have back pain, injury or stiffness?

Do you want to beat them or prevent them from happening to you?

The new Back Vitalizer will help you achieve your goals easily and effectively.

And now the question becomes -- is the above information enough to generate interest and/or to sell the product? My answer is no -- but, I wouldn`t know for sure without testing. But, based on my gut and experience, more information is needed.

Problem...Agitate...Solve...

I say all that to say...write more so people can make an informed decision. Right now, if just looking at the homepage, I still don`t know how the product works and what it is and how it`ll benefit me...

Did you know that prolonged sitting destroys your back?

If they answer "NO" and click off...then what?

You need to grab them by the eyeballs and pull them in...

Here is a sample page I threw up...ignore any errors or omissions, I grabbed some of the content from your site. I would keep the same layout YOU currently have and plug in the photos you have --- so keep that in mind as you view the following:

For the headline, I used an excerpt from one of your customer testimonials:

http://www.hippomarketing.com/backpain.html

This is simply an example -- so please don`t anybody bash me

I think anyone with back pain would read it (I don`t know for sure without having test it), but me being one with back pain, I know I would

Do you have a distributor plan for your product

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Website Startup Coach: Step-by-Step Coaching to Help You Build a Profitable Business Online!

Dear Cartess, Craig and  CM,

I am really overwhelmed with the kind and detailed support you have provided me with, especially those from Cartess. They are all extremely helpful and are sincerely appreciated. I am completely in debted with all of you - my kind and mentors, and sincerely hope to have an opportunity to return your kindness.

I have had Cartess` powerful draft opening page adopted and implemented. Along with it, I have also further strengthened the "How`s" and "why`s" on the product page.

To Craig`s question: our company name is "perspectis, inc." The "(perspectis:)" is an artistic logo of our company name.

I will also be working the update the colour of the product images. The old color from 4 years ago was "cream" and the site did not get updated since. I will have the color update as soon as possible.

I will still go back to the earlier points made in this brain storming and further improve the site. In the meanwhile I will appreciate hearing from you if you have any thoughts to my work done so far.

I will be on a trip for the nest 5 days, and I be back and join you again then.

Best regards,

Pat   

Dear Cartess,

I appologize for having forgotten answering your question re. "Do you have a distributor plan for your product?"

Besides our clinical channel, we do have a small base of independent distributors who make Back Vitalizer available to end users whether individuals or companies.

We will be delighted to work with you, if you are interested in distributing the product and referring distributors to us.

In any event, I would like to have an opportunity to see what I could do to help you with your back pain. (this is not part of the marketing approach you and Craig discussed earlier. I just genuinely want to help you, and any one in our brain storming process, if I can.)

Best regards,

Pat