I just realized that I had misspelled your name in my post reply above I apologize for the mistake, and hope you would forgive me for it.
Your helps are sincerely appreciated.
Have a nice long weekend,
Out of everything mentioned in this entire session, the above statement made by Nikole is probably one of the most important things mentioned. Keep it simple enough so that a six grader could understand it.
In your world, medical jargon is very familiar amongst you and your colleagues. After reading Nikole`s comment above I went back and read some of your product pages and came across this:
The Back Vitalizer also helps you …
A lot of the jargon above is very complex to the average reader and theres a lot more of this throughout the site. Keep it simple...many of the readers/visitors could easily get intimidated by the words you use. It may make some feel ignorant and therefore, cost you sales.
One method to get the right `words` together is to record yourself speaking with a 5th or 6th grader and explain to them what it is you do. Record the entire session because it`s safe to assume that once you get to talking, they`ll have a ton of questions for you --- and let them ask you those questions and if it takes you an hour to answer their questions and they understand it at the end...then you have a winner --- go back over that recording and break it down -- you`ll find your "ahhh-haaa" moments when you play it back. Because if you were able to get those 5th and 6th graders to understand what you do/sell...then you`ll simply translate that onto your site in terms of the `wording` and you`ll probably have a winner
I love it when a great brainstorming session comes together...one idea from one person can spawn many other ideas...
Keep us posted on your progress.
Let`s get this brainstorming session rolling...what else can we contribute to Pat
I continue to be amazed to see the incredible spirit and power of the Startupnation community. I did not realize, till today, that the brilliant brainstorming continued on, after I posted my thank you message on May 26th. Three thousand thanks to you ALL for your continued support!
I have been doing my homework based on the feedback from prior May 26 - first on the point of giving the "eyes a point to rest" on my pages (according to Craig`s feedback). I am happy to report that revisions have been made to provide resting points for eyes on the home and product pages, and in the process some points of Cartess` 8 Step advices were also attemped. I will appreciate your review of the pages and any feedback or thoughts you may have and would share with me.
I want to thank nhgnikole for her kind advice re. writing to 6th grader.
My immedidate next step is to work on the "8 Steps" and the "writing to 6th graders". The catagory specific response will take some time to accomplish. I will report back with the results.
In the mean time, I would appreciate any of your thoughts and feedback on my revised pages at www.backvitalizer.com and http://www.backvitalizer.com/products.php?product=bv for "giving eyes resting points".
I am grateful to you all for your kind support, and look forward to the continuation of the GREAT brainstorimg.
I just added the image of Back Vitalizer and the Q&A on "How and why does Back Vitalizer work?" to the product page.
Are they adequate in addressing your point?
I am continuing on the work on the other points from your discussion.
I look forward to hearing from you.