I looked again at the site, and find the low contrast between the dark green text box background, and the black text a bit difficult to read. I`d lighten the box background for more contrast. You could match the color with the longer "leaves" in your logo banner, and that`d make it easier on the eyes.
Another thing would be to speed up the information on the main page. Right now, you have:
You love the hunt, the smell of success and dollars generated -
You hate the resulting administrative work.
How many hours do you spend daily "filling out the paperwork", updating your calendar, completing bids and RFQs, reading contracts, preparing presentations, and keeping your contact/database files up to date?
What you could do to make it faster would be:
Love making sales? Hate the resulting paperwork?
- How many hours a day do you spend filling out paperwork?
- How often do you have to update your calendar?
- Tired of always writing bids and RFQs?
- What about reading contracts, preparing presentations, and keeping you contact database up to date?
Essential Office Solutions can help!
We are a Virtual Office specializing in Sales Support
In other words, you want to quickly state a problem specific to only sales professionals. And you want to even more quickly highlight that you are a support company, and you specialize in exactly that problem.
Leave the two links as the "customer journey" below the fast-blast of introductory information. Then move the last two paragraphs on the home page to the About Us page.
My own thinking about these kinds of sites is that they should let the visitor know they`ve found the right place or the wrong place within 4 seconds of reading the home page.
If your site is what they were looking for, the "find out more" begins the details. The problem with search engines is that they routinely find results that don`t quickly show the person searching whether it`s the right type of result.
Splash pages are a waste of time, but this quick-access home page I think is more than a splash page. It`s a "You`ve come to the right place! This is what we do. If you weren`t looking for this, you`re in the wrong place." See?
A lot of office furniture places have similar names to Essential Office Solutions. If I`m looking for a desk, I want to know that your site isn`t what I`d been thinking of. But if I`m looking for a VA, then I want to know I`m exactly where I need to be. :-)
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