I haven`t read your questions or the rest of these responses ... I like to look at it before knowing the questions so I can be unbiased.
First off, it looks like a tatoo shop.
Secondly, there`s just weird boxes everywhere, it loaded very slow and in an odd order.
It took me some thinking to figure out there the store was - this is not good. I ended up in the gallery first, confused as to why I couldn`t buy anything.
I think the items in the gallery should have names or descriptions ... inventory numbers mean nothing to me. The thumbnails are too small/blurry. Perhaps try zooming in.
You really need better pictures.
The site`s graphics really have nothing to do with the pieces of jewelry, that I can tell. Between the name and the red graphics, it makes me wonder if you *do* mean "hooker" when you say "working girl".
The fonts are too small with poor contrast.
You need a more professional logo. It doesn`t match the site.
The buttons don`t always work for me.
Your page names make no sense.
The whole "Artisan Musings" page was just ... well, something you could do without, or tell in another way, etc.
Overall, it`s really not encouraging me to purchase.