Lets face the facts: People who build websites are not SEO'ers. I know...the web designer promised you that he will create an "optimized site that will be on page 1" within no time. (You've probably heard the old joke: Web designers keep the SEO people in business....) Over the past few weeks I've met with a few Start-ups that invested lots of money in building a company website. Now that its time for marketing they can't figure out why no one is contacting them through Google or why they can't even find themselves in Google. After one look at their website I am already thinking to myself - here is another sad story of a company that paid thousands of dollars for a website they have no control over and will most likely need to create a new one. The Web Designer of today must be a true master in the field of SEO.There is no need to do the work twice. Its always better to do it once and right the first time!
Most web design firms don't deal with the SEO aspects of building a website. This will backfire on you in the long run! When you are sitting down to meet with the web designer the topic of discussion should be: What are the critical elements for creating an SEO Google friendly website, what will be the ingredients that will help your website get found in the search engines etc.. These should be the web designers first comments. If the web designer is not talking about these issues - may this serve as a red light to you.
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IsraelExporter.com - Marketing and Lead Generation for Israel's Leading Export Companies PiTag Media - PiTag Media uses online tools to provide increased value for start ups and large companies. Connect with me on LinkedIN



