I took a look at the site, and it`s nicely laid out, I think. But
there`s not a lot of actual explanation of who you are, and there`s
less information about what you can do for me.
Your basic mission statement is in a background image, which makes it
problematic for search engines. However, your description tag tries to
accomplish the same thing, so it balances out. The problem is the
description copy itself isn`t very compelling.
I wonder how many people really understand the word "synergy," to the
level of actively seeking out anyone who can offer them synergy?
Your keywords and density on the front page are all about either your company name, or the word "data."
data 17 2.76%
tekniq 17 2.76%
corporation 13 2.11%
site 13 2.11%
tekniq data 16 2.60%
data corporation 13 2.11%
tekniq data corporation 13 2.11%
Notice that nothing in your top keywords has anything that applies to *me,* and what *I* might be looking for, you see?
I suspect you may also have a bit too much jargon in your content,
written for corporate business-speak people. Why not just simplify the
language and explain to people that you`re the "one-stop shop" for
"organizing, installing, and repairing all the technical equipment in
All in all, the site`s pleasing to the eye, but not to the mind. It
doesn`t capture the emotions, and doesn`t reach out to grab the
visitor`s attention. I like your tabs, and the logos used to highlight
types of equipment. You can build on that.
I`m thinking perhaps less in the big "fish" banner, with perhaps some
stronger content in 2 paragraphs. You might consider putting that
content in white, readable type on top of the fish background as an
But you`ll still need to figure out....what are you going to say? And
that comes down to "why should I interrupt my TV show to read what
these people are saying on this site I happened to click on?"