Forums: Discussions for entrepreneurs and small business.

Just got our new company website up.  Let me know what you all think --> Tekniq Data


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Easy to use Copiers and Printers | contact manager

I took a look at the site, and it`s nicely laid out, I think. But there`s not a lot of actual explanation of who you are, and there`s less information about what you can do for me.

Your basic mission statement is in a background image, which makes it problematic for search engines. However, your description tag tries to accomplish the same thing, so it balances out. The problem is the description copy itself isn`t very compelling.

I wonder how many people really understand the word "synergy," to the level of actively seeking out anyone who can offer them synergy?

Your keywords and density on the front page are all about either your company name, or the word "data."

Notice that nothing in your top keywords has anything that applies to *me,* and what *I* might be looking for, you see?

I suspect you may also have a bit too much jargon in your content, written for corporate business-speak people. Why not just simplify the language and explain to people that you`re the "one-stop shop" for "organizing, installing, and repairing all the technical equipment in an office."

All in all, the site`s pleasing to the eye, but not to the mind. It doesn`t capture the emotions, and doesn`t reach out to grab the visitor`s attention. I like your tabs, and the logos used to highlight types of equipment. You can build on that.

I`m thinking perhaps less in the big "fish" banner, with perhaps some stronger content in 2 paragraphs. You might consider putting that content in white, readable type on top of the fish background as an eye-grabber.

But you`ll still need to figure out....what are you going to say? And that comes down to "why should I interrupt my TV show to read what these people are saying on this site I happened to click on?"

Craig, thanks for the in-depth analysis. I do see what you mean and agree that our keyword density is not exactly what I would like it to be on the homepage because of the large image. The funny thing is our old website actually used the "one stop shop" aspect but we changed it.

CEO`s seem to have a love of Buzzwords... I totally agree with you on this though. I can`t stand them. Unfortunately, our branding of our other print material matches that image on the homepage.

I will see what I can do about making the copy, even if it is just small amounts of it, better and more lively.



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Easy to use Copiers and Printers | contact manager

Oh forgot to ask. On the homepage if you refresh it a couple of times the image will switch to one that says "unique" and has a different image. Do you think this one is a stronger message? It randomly rotates them.


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Easy to use Copiers and Printers | contact manager

From a perspective of "standing out from the crowd," the second (Unique) image has symbolic meaning, where the first (Synergy) has none. The only thing on the second one is that it`s a bit too close. If you created the image, then I`d suggest backing way off, and including perhaps 100 white eggs, instead of only a handful.

That`ll make the symbolic metaphor much more effective. If you didn`t create the image, then not much you can do. But it`s still stronger than the first.

I like the fish.  Consider registering any trademark that you use on the pages.

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com