Need some website critiques on our site http://www.FactoryDirectMirrors.com
We want the site to be user friendly and generate more sales. Any and all suggestions and critiques are appreciated.
1. Neglecting to understand what the customer is looking for
2. Shopping carts and shipping costs aren’t clear
3. Assuming customers are “committed” to a shopping transaction
4. Failing to include security seals
5. Insist shoppers complete forms before shopping process begins