With a new patented product that according to the DIY Network creates a new storage category called,"  Attic and Wasted Spaces" Organization, our website www.attictrac.com needs your critical review.

The goal of the site is to familiarize people to this new product and drive people to order from the website, contact a dealer, or locate it in a retail store.  I would appreciate thoughts as to what would help you understand these new products.

Thank you,

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Gary Balser, President
Lofty Vision, LLC
PO Box 973
Tellico Plains, TN 37385
Phone (423) 442-2606
Fax (423) 442-2607
Email: gary@loftyvision.com
www.attictrac.com

Overall, I like it. Good information on the main page. I know right up front what it is and why it would be helpful to me.

Personally, I am not crazy about the purple and teal colors at the top, but thats just me.

I have DSL, so I`m not sure how well the video will load for dial up users. You may want to check into this if you haven`t already. Also, if the video plays constantly, it becomes somewhat distracting when trying to read the text information.

All in all though, I think its great.


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M Hall
Website Critique Community
International Society of Curmudgeons

Critical Review:
Huge mistake in automatically playing the narrative track every time I enter the home page.  First, I resent ANY website that starts playing any audio or video without my permission.  You don`t know if the viewer is in a library or working at 2 AM while the spouse is trying to sleep.  Worst yet, when I click on the movie - the narrative from the home page CONTINUES giving me the sound of the narrative AND the sound from the movie.

On the movie:  The 45-second intro was about 35-seconds too long.  The video content was pretty good, but the fake motion of the still photos was way, way overused and exaggerated.  There was no time to focus on the subject because it was zooming too much and too fast.  Also the flying text effects were distracting, overdone and unnecessary. 

Put the call to action in the lower thirds for the whole video.  If you flash it at the end like a movie credit, then you`ve wasted an opportunity.  Duck the music and bring the narrative into the video where it belongs.  I also think that you could come up with more than one example of the product in use.  Sure you show other potential uses, but only one actual example.

Steve Mann


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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

Here`s the issue.

You have a really good intro across the top. It gets across ease, speed, use, etc. It makes it very relevant.

BUT

That motion picture thing and the voice over actually takes away from that. My eye doesn`t even go to the header, it just goes to that distracting moving imagery.

That audio/image should definitely not loop as well. I don`t know if it`s just me, but to be honest I`m having a hard time even reading the rest of the site while the sound and image is going. I had to hit mute to be able to read it.

This also doesn`t make sense to me.

NEVER NEED TO GET INTO YOUR ATTIC AGAIN

because I`m thinking, well how do you get your stuff? I think what you are trying to say is that you can get it by poking your head in, instead of climbing all the way in ... but still it`s ... odd.

I went to the site and blew it off. I hate sites like this. Show me the product, tell me what it does, make some links in the bullet points for details, and tell me how much it costs. If I wanted to watch TV, I`d turn off my computer and turn on the televisio.

Sorry...I hated the site. Lose the front page video, it does nothing to sell anything. And allow me to turn OFF the voice!