Thanks! Great points... This is the same product that Dentist use, in fact we make it for Dentists... It is a great idea to let people know that up front.
I never thought about testimonials on the Home page but that is an excellent idea!
Thank you so much for both the positive and the negative!
As RaiseCapital suggested, you`re going to need some testimonials there. Also, its extremely important that you show the steps of how a person actually take their own impressions...It`s extra work, but it`ll payoff.
Also, for credibility, become a member of the National Association of Dental Laboratories, I think it`s like $300 per year and you`ll be able to put their logo on your site and link to their directory showing that you are indeed a member. Sales will increase because of that membership.
I`ve had the good fortune of working with a teeth whitening start-up company about 3 1/2 years ago. When they came to me they were doing about $1,500 per month...we got them to $40K per month within 90 days and the rest was history. They`re now the 3rd largest teeth whitening distributor to the public.
Send me a private message and I`ll send you their web site so you can at least take a look at it. Unfortunately, I can`t provide you with too much information but I can share some of the basics with you.
Also, go after spas and salons...you can wholesale to them, that`s a huge market. Also, consider doing some offline campaigns, the online competition for this is fierce so you gotta be clever.
Consider doing a distributor program where you sell your systems wholesale to "dealers" and let them sell the products for you. That`s where the big money really is (between that and salons).
I think you got to many products on your products page...all this will do is confuse the majority, people can`t make decisions so you have to help them along.
On the autoship of the bleaching gel...include that option with each product they order, don`t single it out. When they select a product, that option should be available for them to check yes they want gel shipped to them every 60 days, or NO -- they don`t want the gel. This will increase the sign-ups for those seeking gel every 60 days (also explain why they need it every 60 days).
That`s free money every 60 days...maximize the response by adding that option to each product that they can purchase.
Hope this helps!
Have a look at my website - http://www.itmatters.ca
Now, you need to go into one of the section pages off the main page, we used some space on our site to show testimonials. Seems to help in attracting new opportunities to our company.
If you are a small business, you may find http://www.calgarysmbshow.com interesting in providing you with information to help your business.