Well it`s a good effort. The copywriting is pretty good, especially if you`re a novice, and the site isn`t too bad. Besides the basic contact information, a web site is designed to communicate to a prospective customer so that the customer can determine if your product/service is relevant.
With that in mind, you need some before/after photos. People are buying the "after" and clear illustration of the benefit offered by your father is a key to successfully communicating with prospective customers. I think you have done a nice job.
Change the font to Times New Roman and don`t use italics to present all the text. You should also adhere to the common English presentation of paragraphs with ragged right edges. Using centered text for all your paragraphs makes the text much harder to read; people learn how to read English from a young age and have certain expectations.
This is what my colleague Donny Deutsch said…
"My brand has always been aggressive, truthful, in-your-face, fun, a little boisterous, a risk taker," he says.
For the site www.cleanact.net , t he expert Professor gives his signature of one smile out of four smiles for having a picture as well as desperation and two frowns for the site being a Yellow Page looking ad. Four frownsfor not tapping into your target market, and for not positioning or differentiating from your competitors. And four frownsfor lacking media publicity, testimonials, picture proofs, as well as how it benefits the customer long- term. The name is generic and won’t get enough clients to act. To position the site for getting popular attention and to become the most talked about; it should have been called “ugly-sprayaway or purepressure” and positioned as a site for churches.
The site needs to position itself as the new leader in being holy water cleaning for churches because they have bigger property and parking lots and need service every week You need to reposition other pressure wash companies as unholy water, whereas they would be your competitor. This makes you look cleaner and expert, because you do important business for commercial clients who use your service more and pay bigger. Ask me how to get your site to be the only purest cleaning pressure wash site online, where you will have church clients being baptized by the washing of your water, and the media frenzy making you the hottest trend site in the news?
“You know its official when you see Professor Rainmaker expert signature, because anything else doesn’t count.”
“Opinions don’t count; just expert ones!”
ProfessorRainmaker. I hate to break it to you but your posts frequently contain the wrong advice and misinformation - and this post is no exception. Your critique contains a lot of misinformation and suggestions that are completely wrong for the context. "Repositioning the competition as unholy water? Show long term benefits of power washing?" Maybe someone just wants a clear driveway. What do you know about the competition in his market? What do you know about his customers? Clearly you know nothing. Since you don`t know anything about his market, or his customers, most of your post is just nonsense and time wasting. What did you do? Learn about positioning in marketing 101 and decide you`d give the world a taste of your expert knowledge? Barf. "Four frowns for not tapping into your target market?"What does this mean? Answer. Nothing. "The name is generic and won`t get clients to act." What kind of horsecrap is this? It`s a pressure washing company, not Coca Cola.
Your post ( and the others in these forums ) do not position you as an expert and instead simply position you as an idiot.