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Website Critique for NomadAdvertisingLLC.com

 
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Jul 08, 2008 10:26 AM ET    Quote  Report Abuse
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Hello All.  I recently started Nomad Advertising LLC and launched the site in May 2008.  I would greatly appreciate feedback on how I could improve the site, enhance the professional feel, optimize for search engines, and anything else you`d like to offer.  I get about 80 visits a month but need more.  Thanks in advance for the critiques!

www.NomadAdvertisingLLC.com



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Jonathan Fluck
Nomad Advertising LLC
www.NomadAdvertisingLLC.com
Jul 08, 2008 1:48 PM ET    Quote  Report Abuse
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I think your have a good idea going for you, but you need to work on the site.  I am not a fan of the way the lettering appears, with the streaks and the addition of the yellow boxes throws the whole site off for me. Yellow is a harsh color, there has to be a better color that you can use, especially if all the other colors involved are mellow colors.

The idea is good, just needs a little help.

Good Luck


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The ConsumerTreehouse.com Team
www.consumertreehouse.com
Jul 08, 2008 1:58 PM ET    Quote  Report Abuse
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Thank you for the critique.  I clearly missed the mark, but the yellow/black, it suppose to make you think of a road.  I`ll work on it and find a way to improve that.  Thanks again!


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Jonathan Fluck
Nomad Advertising LLC
www.NomadAdvertisingLLC.com
CraigL

posts: 9051

Jul 09, 2008 1:23 AM ET    Quote  Report Abuse
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Hey there, Jonathan :-)

I agree, the yellow strips with black text look pretty bad. I understand the road thought, having read your explanation, but it doesn`t work. However, why not have a nice panoramic photo of an open road, going off into the distance away from the viewer? It could easily include black asphalt with the yellow striping, and act as a banner across the top.

Then instead of having "Welcome to Nomad Advertising, LLC," which is totally boring (I already know I`m at Nomad Advertising`s page from clicking or putting in the URL), you could keep it, but add a subheading:
Welcome to Nomad Advertising
Home of the "Car Wrap!"

That way you get 1) another subheading, which search engines like, and 2) an instant "mystery" that needs to be solved: what`s a "car wrap?" That`ll draw the reader`s attention into at least getting the answer to the mystery.

Just be sure that under your last subheading, "see how..." you actually answer the mystery with some detail. THEN you can use a "learn more..." link to move people into the site proper.

The text under "Map" should be under "About Us," and "map" should go away. Right now your upper section of the page is way too deep.

On each page I have to scroll to see the actual content, and that`s a no-no. Two tabs, and I was so bored I would`ve left if it weren`t a critique.

For now, the Trivia and Contest pages are.....enh...who cares? The bigger problem is lack of persuasive content as to why I should stay on the site, and then, why use your service? I see no pictures of what you`re doing, and no real description. It`s a "passive" site, as I`d call it, where I`m supposed to do all the work to understand it. I don`t feel like it, see?

YOU should be doing all the work. Remember, you`re dealing with a culture that`s now grown up on TV, with no active thought involved. The viewer should be the passive one...not the information distributor. I hope that makes sense?

Your contact page should have a form, not just a simple email link, unless you`re doing this yourself and don`t know the coding. I`d like to see some prices, too, so I have a general idea of what you`re offering.

That`s the bottom line....what exactly are you offering, in the sense of why should I care? Too many modern marketing companies believe that business owners simply hear (or see) the word "marketing" and fall over in a swoon. That`s not true. Most business owners hear the word and think either "scam" or "expensive." That`s the main "customer objection" you need to overcome, right away on your home page.
CraigL2008-7-9 1:25:17
Jul 09, 2008 7:16 AM ET    Quote  Report Abuse
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Craig, thanks a million for that critique and all the suggestions and advice you gave.  Ill definitely work on it.


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Jonathan Fluck
Nomad Advertising LLC
www.NomadAdvertisingLLC.com
MediaFairy

posts: 67

Jul 09, 2008 9:55 AM ET    Quote  Report Abuse
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From your home page:
"Our car wrap advertising service will reach 96% of the population and expose the audience to your advertisement longer than other advertising mediums."
 
If you`re going to make a bold statistical claim, you should be prepared to back it up with a source. (and do so) My knee-jerk reaction was "Sez who?"
 
The plural of medium is media.
 
Finding a way to include some benefit statements right off the bat will make your product more meaningful to visitors. You invest a lot of space telling about what your product does, but I couldn`t find a sentence that told me why any of it should matter to me. How is your product going to make my life better? easier? You`ve left out the most important part of any ad - What`s In It For Me?
 
Good Luck to you!
Jul 09, 2008 10:04 AM ET    Quote  Report Abuse
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Carole, great input thank you!


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Jonathan Fluck
Nomad Advertising LLC
www.NomadAdvertisingLLC.com
HostRail

posts: 58

Jul 09, 2008 11:29 PM ET    Quote  Report Abuse
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I love the biz idea.  Your site needs some work.  If you are dressing up vehicles to be advertising eye catchers, your website should reflect that.  As it is, the site is not clear as to the nature of the business right away.  I love the slogan, but the logo might work better if it was smaller, off to the side.  Instead, you should have a few pictures of a vehicle decked out in YOUR logo and slogan as an example of what you do.  This is immediately get the point across. 

The technical side of the site looks too simple to be believable.  If you have not worked with a designer, I recommend hiring someone to touch it up for you. 

Let me know if I can help,

Jul 10, 2008 9:05 AM ET    Quote  Report Abuse
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Thank you, I`ve added your suggestions to my list.  I cant tell everyone how important these suggestions are.  Thanks.


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Jonathan Fluck
Nomad Advertising LLC
www.NomadAdvertisingLLC.com
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