It`s okay, but I`d just as soon go to Gander Mountain. The most
attractive things on the front page are the three graphic buttons for
the types of lures. I clicked the "inshore" lures, and from there, it
was just another store.
Your competition isn`t only Gander Mt., but also the gigantic catalog
stores like BassPro and Cabelas. You don`t really differentiate
yourself much from them, from what I was able to see.
In my own opinion, e-commerce these days tends to be more successful
(for startups) when the company focuses on a particular niche---usually
a pretty small one. I was attracted to a site (and bookmarked it) that
sells a unique lure. That`s all they sell....the one lure, but it`s
something they invented and developed.
Ironically, ecommerce is very much like fishing. To catch fish
(customers) you have to present the bait a certain way, it has to fit
in with the surroundings a certain way, and it has to match what the
fish are expecting. Even with all that, though, there are days when you
just don`t get a bite.
Your site is all about lures....and yet the site isn`t "luring" me all
that much. How come? Mostly because it`s "just another fishing stuff
One option would be to set up some blogs about fishing, then talk about
the fantastic luck you`ve had with a particular lure. Coincidentally,
you would have a link to where someone might purchase that lure. Of
course, a blog is going to need some everyday support with content and
articles, but that`s what would build some of the interest in your
The way you have it now, you have the store as the "source," and a
click here to see our blog (destination). I`d try it the other way
around, building a blog as the source, with the store as the
Finally, I went to the freshwater lures to look at your Sluggo and Bass
Stopper lures, neither of which I found. Those are by far the best
lures I`ve used on Illinois lakes, at the moment, so from a personal
perspective the site was diappointing. Not finding those, I would
probably just click away and forget about it.