Okay, this is better. The font is a bit weird, but you`re moving in the
right direction for sure. I particularly like that your FAQ reference
on the home page is a link. That`s very good, and I had to go there
immediately.
What I didn`t like was that the link opened a new page. If there`s a
very good reason for opening a new window, fine, but in this case
there`s no reason. A menu bar would keep me aware of where I am on the
site, and the Back button would be all I`d need.
Additionally, you`re going to have to speak with a copywriter to get
your language more in line with proper usage. I`m getting the sense
that English isn`t your first language? If not, that`s okay...you`re to
be congratulated for how well you`re doing! But, when you`re trying to
sell merchandise online to an American audience, your credibility is
partly derived from the "sense" of the Web site.
To that end, regardless that you`re making yourself nicely understood
here on the forums, it`s just not enough to generate a strong
impression of quality merchandise on the Web site. An editor would
help, as would a writer who can clean up your overall message---tighten
it up.
For example, in your first paragraph you`re still avoiding an immediate explanation of FTE. You could change it this way:
Welcome to South Texas FTA, your one-stop-shop for "Free To Air" receivers.
Why would you want an FTA receiver? Mostly because of the rising costs
of cable television. A satellite system, using one of these receivers,
can pick up un-encrypted signals from all over the world. That means
you can watch TV pretty much for free!
The primary benefits of Free To Air systems are:
- Main one
- Another good one
- Three is fine
From there, you can build on the content and layout, etc.
Ouch, my pride is a little bruised, well maybe not so much. English is my first language but I do have an excuse as to why it may not seem like it. That is I am from Texas and like our walk, we have a slightly different way of talking.
Plus I am a computer programmer by trade and would much rather communicate in 1`s and 0`s then try to decipher this thing we call the English language.
On another note, Craig I like that one liner "Welcome to South Texas FTA, your one-stop-shop for "Free To Air" receivers." mind if I use it?
I didn`t think of putting the definition of FTA on the home page as it is in the FAQ, but that is probably a good idea. Especially with the attention spans most online shoppers have (or are void of) so they may never make it to the FAQ page.
Ill work on the home page with what you suggested and see if I can nail this down.
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