I would like to 1st thank anyone that takes the time to review my soon to be live website.
I hired a web design firm to develop this site and I am just not sure that it meets my expectations.
Long story short, I manufacture luxury bed linens in Italy for the Hospitality industry, principally luxury hotels. I have no retail distribution network however via the web I am able to offer a small selection of some of the finest bed linens of their type at rough 60% of the cost of like product found at a luxury linen boutique or a luxury department store such as Nieman Marcus. Recognized luxury linen manufactures are 100% dependent on independent retailers and cannot sell direct under the MSRP that these independent retailers sell at, if they did the retails would drop the line, they would be out of business.
The concept is very sound, the problem as with many startup web companies is getting a creditable message and of course product recognized in a sea of sheets.
The internet is flooded with thousands of company selling bed linens with price points ranging from very low (made in Asia product) to the true premium European luxury linens. There are also thousands of claims on the web regarding the various qualities of a product which the consumer often has a hard time determining the validity of. The reality is there are many variables that go into bed linens which I attempt to explain in the site.
The luxury linen market is relatively small and I am trying to establish a brand that will compete with some of the finest recognized linens in the world and as I launch I have no name recognition with consumers.
I have also attempted to introduce a little sexiness into the site, as sex does sell, a bed is where sex often happens and no one seems to put a sexy spin on sheets.
Please give me your thoughts and suggestions on the functionality of the site as well if it projects as a credible product and approach.
The site is www.verolinens.com
Thanks – Steve email@example.com