Forums: Discussions for entrepreneurs and small business.

I would like to 1^st thank anyone that takes the time to review my soon to be live website.

I hired a web design firm to develop this site and I am just not sure that it meets my expectations.

Long story short, I manufacture luxury bed linens in Italy for the Hospitality industry, principally luxury hotels. I have no retail distribution network however via the web I am able to offer a small selection of some of the finest bed linens of their type at rough 60% of the cost of like product found at a luxury linen boutique or a luxury department store such as Nieman Marcus. Recognized luxury linen manufactures are 100% dependent on independent retailers and cannot sell direct under the MSRP that these independent retailers sell at, if they did the retails would drop the line, they would be out of business.

The concept is very sound, the problem as with many startup web companies is getting a creditable message and of course product recognized in a sea of sheets.

The internet is flooded with thousands of company selling bed linens with price points ranging from very low (made in Asia product) to the true premium European luxury linens. There are also thousands of claims on the web regarding the various qualities of a product which the consumer often has a hard time determining the validity of. The reality is there are many variables that go into bed linens which I attempt to explain in the site.

The luxury linen market is relatively small and I am trying to establish a brand that will compete with some of the finest recognized linens in the world and as I launch I have no name recognition with consumers.

I have also attempted to introduce a little sexiness into the site, as sex does sell, a bed is where sex often happens and no one seems to put a sexy spin on sheets.

Please give me your thoughts and suggestions on the functionality of the site as well if it projects as a credible product and approach.

The site is www.verolinens.com

 

Thanks – Steve  steve@verolinens.com

 

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I like the feel of the site over all. For some reason I feel like it should'nt scroll from top to bottom at all it should just be a set.

I like the soft colors but I feel like there should be a contrasting color somewhere, just a little accent.

I like the video as well I think you pulled off the sex appeal you were looking for, it makes the sheets look super comfy.

One other thing I think the menu bar needs a little work, it has a bland feel.

Nice work!

Omni flux - thanks.

 

I agree with the scroll, my webdesigner disagrees and it has become one of those if you want to change it it will cost more discussions. On the color I also agree.

The menu bar is not good (I hope ypu are talking about the selection of product) and I hope to have this spiffed up a little, soon.

 

I appreciate your time and perspective, I just thought it might have been me being too picky.

 

Thanks a ton - Steve

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