I would possibly switch the flash on the side with customer reviews, a great way to get visitors to feel comfortable using your service or buying from your sight.
The `close window` buttons are worthless for your site (but come in handy in the store the way everything is setup)... I think the designer really took advantage of you and tried to dress the site up with images but it is killing your SEO. The front page can pass with a few images but you really need to add some content to the front page.
The idea behind the site is great... You need to add some unique content, relevant meta-keywords, and a meta-description, breadcrumbs throughout the site would also help... You can do without the drop-down menu, gets a bit annoying after a while...
If you need assistance with editing or making some changes, shoot me a message...
I guess what is your goal? To sell products or get the information out? If it`s to sell more products then it won`t hurt to add a `featured item` or `Popular items` space on the home page.
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