Forums: Discussions for entrepreneurs and small business.

This website is not quite complete however feedback would be very appreciated!

1)      General message-does the website home page explain clearly that we are selling products for the safety of the baby and organization for parents

2)      Products: are we explaining clearly the product and what it is used for

3)      Is there too much information or do you agree that the info is useful and a good reference tool for new parents

4)      Home page format-Is it too busy or easy to understand?

The website was designed based on notes of the owner,  however, she is not really convinced the look and feel will market her products efficiently. She is now asking for a new design and I have written lots of suggestions but would like to know if other objective business owners can see the need for change that I do.

 

We would love your feedback !

http://www.babyeverywhere.com/home

Products and expert advice for keeping your baby safe

 

Thanks sooo much!  Katherine Conner, RXMP

This is really nice. It`s a tad busy, but not so much so that it interferes. What I`d suggest would be to shorten your "questions" and turn them in to statements.

For example, at the top center you have:

I think you`ll get more power by losing the ellipses, and converting it to an action statement:
Instead of, "What if you could have peace of mind and..." make it short and to the point: "You can have peace of mind!"

In other words, wherever you`re using a question mark, re-think it into an exclamation point. That`ll help you build more of a sales-oriented, action-type site, I think.

Generally, you`re losing "oomph" by all the ellipses. There`s no mystery here, y`know? :-) You`re not writing a dramatic novel. You`re trying to be as obvious as you can be, to attract attention and persuade to make a purchase.

To that end, I`m missing a "Buy" button somewhere obvious. I see the "Shop" tab, but what I`d like would be to read a paragraph or two, maybe the Information Station, for example, and right away see how I can view the details, then immediately buy it.

On your Shop tab, you`re adding in extra clicks, and they`re at a premium with online shopping. Instead of having a lot of content and bullets about each product, just show a list of pictures. The `click for details` already has all those details.

By offering a quick "browse" of thumbnails and 150-character descriptions, you can move people right into the products themselves.

Another bugaboo of mine is when there`s no "default" result for clicking a tab. In your "What`s Inside," unless I click a sub-item, I get nothing. Why not have a sort of "executive summary" page showing all the sub-items and make that the result of clicking the tab itself? I don`t want to waste my precious micro-motor muscles on reading and clicking a sub-item. :-D It`s just.....just so, like...overwhelming! LOL!

All in all, you`re pretty effectively meeting your above-stated goals in my opinion. Of course it could be better, but that`s true of everything. You`re definitely ready to go live, after which you can adjust all the details while you`re out there making money.

I`d hate to see a complete redesign, as the likelihood is that you`d lose what you already have solidly in place. It`s not a "design" problem, so much as a copywriting problem. And that`s generally not your problem but the owner`s problem. They should spring for a skilled sales writer.

I completely agree with what Craig said.
I`d like to add a bit though:
 - You should add a site index to make your website more crawl-able, and make sure all of your important web pages are indexed
 - Don`t use double pages. both www.babyeverywhere.com and www.babyeverywhere.com/home are the same page. I`d recommend use and link to the .com (without the /home) page only
 - Contact us - I`d add an email address, even a physical address or a phone number if possible. It makes it easier on users to contact you.
 - Your products are available in both English and Spanish, I think your site should be too. If you want to target to spanish-speaking audience you have to appeal to them thoroughly.

G`luck

Jmes



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My LookupPage

Wonderful feedback and I really appreciate it.  This is just what I was looking for. We are scheduled to fine tune the site starting next week and the feedback has given me the extra details I was not seeing at all.!

I want her to launch soon and I agree some details can be adjusted as we move forward live. Can`t wait to finish my project doc now with these new comments.

I cannot thank you both enough for this assistance.  Your feedback will make this site a great success and the owner will be thrilled.

Katherine