This is really nice. It`s a tad busy, but not so much so that it interferes. What I`d suggest would be to shorten your "questions" and turn them in to statements.
For example, at the top center you have:
"What if you could keep your baby safe
and put those new-parent worries to rest..."
I think you`ll get more power by losing the ellipses, and converting it to an action statement:
"Keep your baby safe!"
Instead of, "What if you could have peace of mind and..." make it short and to the point: "You can have peace of mind!"
In other words, wherever you`re using a question mark, re-think it into an exclamation point. That`ll help you build more of a sales-oriented, action-type site, I think.
Generally, you`re losing "oomph" by all the ellipses. There`s no mystery here, y`know? :-) You`re not writing a dramatic novel. You`re trying to be as obvious as you can be, to attract attention and persuade to make a purchase.
To that end, I`m missing a "Buy" button somewhere obvious. I see the "Shop" tab, but what I`d like would be to read a paragraph or two, maybe the Information Station, for example, and right away see how I can view the details, then immediately buy it.
On your Shop tab, you`re adding in extra clicks, and they`re at a premium with online shopping. Instead of having a lot of content and bullets about each product, just show a list of pictures. The `click for details` already has all those details.
By offering a quick "browse" of thumbnails and 150-character descriptions, you can move people right into the products themselves.
Another bugaboo of mine is when there`s no "default" result for clicking a tab. In your "What`s Inside," unless I click a sub-item, I get nothing. Why not have a sort of "executive summary" page showing all the sub-items and make that the result of clicking the tab itself? I don`t want to waste my precious micro-motor muscles on reading and clicking a sub-item. :-D It`s just.....just so, like...overwhelming! LOL!
All in all, you`re pretty effectively meeting your above-stated goals in my opinion. Of course it could be better, but that`s true of everything. You`re definitely ready to go live, after which you can adjust all the details while you`re out there making money.
I`d hate to see a complete redesign, as the likelihood is that you`d lose what you already have solidly in place. It`s not a "design" problem, so much as a copywriting problem. And that`s generally not your problem but the owner`s problem. They should spring for a skilled sales writer.