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05mustang

posts: 36

Feb 22, 2008 6:52 PM ET Quote Report Abuse

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Does anyone on this forum have tips or experience on how to successfully run a webinar business or know of a good source for information?

I work in a professional industry that`s in high demand and I want to bring my experience to smaller companies at an affordable price. My goal is to provide clear and practical seminars that are more than "infommercials" for my service.

I love demistifying complex areas for my clients, empowering them with key information, and giving them real actionable advice. These will be "No Fluff" seminars. I`ve written articles in business publications with this practical approach and have received very positive feedback (not to mention a client or two).

Question is, I know how to set up a webinar with Gotowebinar, etc. but how do you market a webinar? I have visions of 500-1000 attendees per seminar but don`t know exactly how to drive these numbers.

Any advice is greatly appreciated.

Thx!

Loren

posts: 242

Feb 23, 2008 3:35 PM ET Quote Report Abuse

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Its a good idea here to be realistic about where you are and

start there.

Just get started. You don`t need 500 people attending your webinar

to make money or make it worthwhile.

Reallistically if you want to drive those kinds of numbers you will

need to spend a lot of money on advertising. I`ll just go out on

a limb and assume you are undercapitalized in the ad-buget area,

so with that assumption lets talk about getting less than 100 people

to your first webinars... and what you will do to turn those attendees

into raving fans who recommend your webinar to their colleagues.

If you want big numbers you will probably want to set up Joint-Ventures

and an affiliate program. For this you will need to set up accurate

tracking of sales and be willing to sell, sell, sell on your webinar so

your affiliates and partners will make money for their promotional

efforts.

How to set up these automated system is a whole conversation and you

will probably be best served by hiring somebody to set it up for you.

I can provide this service as can a few other people around here who

understand the technical side of these things.

If you aren`t selling an information product that comes in a box I think

you are going to need one to get the success you deserve.

If you have such a product is it ready to go to market or does that

need additional wor before you roll-out your webinar marketing?

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stonesledge

posts: 1093

Feb 24, 2008 12:24 PM ET Quote Report Abuse

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This is big business, webinars and telecenferences. We are currently working with large seminar companies, from life coaching to medical research and building never seen before plaforms. The learning annex has a great platform, you may want to see what they are doing. We are hoping to work with them using our new platform. Web ex is a good start if you are building your base.

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Our Goal Is Your Success!
Founder Girls with Goals

stonesledge

posts: 1093

Feb 24, 2008 9:22 PM ET Quote Report Abuse

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Take a look here too, http://www.instantpresenter.com/features-and-benefits.asp

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Our Goal Is Your Success!
Founder Girls with Goals

dothingsright

posts: 145

Aug 20, 2008 4:04 PM ET Quote Report Abuse

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Stonesledge,

Thanks for the referrals!

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