Forums: Discussions for entrepreneurs and small business.

The name of the company is unwieldy the way you`re using it. If I understand it, you`re primarily the PCDI Healthcare Consultants. You`re only The Wallace Group as a secondary entity, is that true? What`s the difference in the two entities?

The reason for this is that your content is a bit confusing. I`d suggest you drop the periods in the acronym, and simply make it as above, "PCDI Healthcare." It doesn`t really matter what your legal name is, excepting in your trademark and branded logo. There you would include the "...and Consultants."

In the content itself, having this long line of "name" text is just too confusing.

You`ll want to take a look at your page titles. "Home" is generic, and won`t get you anywhere with search engines. Your meta-tag "Description" should be 150 characters or less, and yours is pretty short. It doesn`t really describe something.

That description is what shows in search-engine results pages, and acts as your 10-second elevator pitch (150-character pitch) to entice someone to visit your page, and to demonstrate that they`ve correctly found what they`re searching for.

The Welcome text should go in the About page. I assume you take pride in caring for your patients and that you`ve done so since some time. But that`s not what I want to know. Instead, I`d like to know what are you offering me? Why am I on this page spending my time reading something? Make sense?

I read your entire home page and learned nothing at all, other than that you`re in Dallas, and the temperature there. :-) What kind of sales pitch is that?

What does PCDI do, how will it affect me, why should I care, and what should I click in order to get whatever it is into my life. See?

thank you so much I wondered if my website was up to par and it is not .  I thank you for your input and I will make the corrections to it.  When I looked at it and I asked others i wanted their complete and honest opinion but everybody said "oh i like it its nice" but when I read your comments it started to make much more since.  So, thanks again. 

You`re welcome. :-)
It`s not that you have a horribly frightening Web site, y`know? It just could use some tweaking. That`s the thing about technology, it`s always something you can mess with, change, modify, and so forth. Particularly Web content!

You actually have a nice theme going, and the colors don`t interfere, highlighting your content area. I wonder if you could resize the banner so that it matches the width of that content area? That`s just an artistic thought, not an "emergency." :-D

Here`s a rewrite of your front page content, as a better example of what I see missing:
What I`m doing is consolidating your "home" and "about" page, focusing in more on what exactly it is you do, how you do it, why you do it, and (in your estimation) how it will make life better for your customers.

You`ll need an "action step" on the first page, in order for people to "find out more," or enroll, register, or something specific. It isn`t enough to have a "contact us" in your navigation menu. What you presumably are using this site to accomplish is 1) show yourself to area people, 2) inform them that such programs exist and what they mean, and 3) get them actively involved in your business.

It`s step 3 that needs more work.

Craig, great comments!

In addition, here are a few other thoughts on how the website could be improved:

• Differentiation
  How are you different from any other companion care service? What is your unique value proposition? How does someone benefit by hiring you as opposed to their other options? Make this clear right on the home page.
  

• Site Taxonomy
  I suggest overhauling the taxonomy of your website. Think of the different ways that you can help your site visitors and then provide them with that information.
  
  Start with a section that explains your services in full, and clearly detail the benefits to the prospective customer. Explain the different situations in your customers` lives for which your services would be effective.
  
  How about a section to educate site visitors on the issues they should consider when dealing with looking after a loved one in need of health care support and companionship?
  
  Include a FAQ (Frequently Asked Questions). Address the common fears and concerns that your site visitors are going to have, and explain how best to address them. Explain how your service works, and how they can get the most out of your services.
  
  Prove your expertise. Consider adding a blog or interactive Q&A type of section.
  
  "Product List" is not how a caring individual would refer to patient care services. It`s rather cold and unfeeling. If I`m looking for care for my mother, I am looking for a service from a caring organization that I can trust. Try changing "Product List" to "Companion Care" or "Health Care Services" or "Care Services," etc.
  
  Merge "Employment" and "Job Announcements." Seems redundant.
  
  Add a section about your qualifications. Add customer testimonials, any industry leadership positions, association memberships, seals of approval (e.g., URAC Accredited Health Website), etc.
  

• Conversion Funnel
  Include a Call to Action on every page.
  
  On your product pages and in your current "Shopping Cart" process, add images. Add persuasive text that explains your services in full. Explain the timeframe for the services (Is the $300 package for one day, one week, other?).
  
  Add qualifications. Why should the site visitor trust you? How do you vet your companionship staff?
  
  Add a privacy policy, something that is especially critical with health care related websites.
  
  Why do you have "shipping and tax" information in your shopping cart process? Seems irrelevant and will confuse your site visitors as to what they are purchasing from you.

• Home Page #1
  You should eliminate the driving directions map and the temperature. They are irrelevant.
  

• Home Page #2
  On your home page you write:
  "PCDI Health Care and Consultants has adopted other health care web links on its website that inform and educated patients, family members, and the general public about disease transmission and prevention.  PCDI Health Care and Consultants has now made it easy and simple to navigate through its website for placing a love ones in a long-term care nursing facility, assisted living, paying invoices on-line, or just doing more research on different types of diseases."
  
  I am not seeing all of these offerings on your website. For a health care service, it`s all about trust. And you lose the site visitor`s trust when you make a lot of promises on your home page and then do not fulfill them on your website. Instead, tell website visitors the ways that you help them and provide clear, in-text links to the corresponding information.
  
  Also, the grammar in your copy above needs cleaning up.
  

Hope that this feedback is helpful!
-Tom

Thank you so much, I appreciate it a lot.  I am a small and up coming service that needs a lot of help in marketing.  I have alway did my marketing by newspaper but I thought that putting a website together would be easy but its not.  I thank you for your input on the website and I would like to use your suggestion on this website with your permission. Thank you.

Yup, feel free to use whatever content from here on SuN, free and clear completely. Just tryin` to help :-)

Good Morning, 

 

Hey Yall, I am wanting my colleagues here to look at my newest web page that is listed on the webs.com site and alos the microsoft website. The two websites are below. 

 

www.pcdiwg.webs.com - this is my education website.

www.pcdiwg.health.officelive.com  - this is my healthcare website.

 

Tell me what I can change and what can stay for potential customers. 

 

Thanks,