Most businesses can use a template. The guys that charge several thousand bucks and/or a monthly fee to design a website [or optimize it for search engines] are selling something that is largely a waste of money and not needed.
I agree with your opinions. Actually, the design of web is very important. Tools like Dreamweaver are great, especially if you are building old-style web sites based on tables, sliced images, et cetera. But if you want to be able to build what I call 4th generation websites, then these tools will get in the way of you learning and will actually slow you down!
I see what you`re saying and agree to a point. But I`m wondering what some would say in the photography industry. It use to be that good quality photographers were paid a pretty good penny for their work/skills.
Right now, Web "stuff" is all new. It`s still in the hobby phase sort of like when PCs first came out. Plus, everybody`s heard that "you gotta have a Web presence!"
It`ll take a bit, but pretty soon people will discover that a DYI site usually ends up pretty simplistic. To get something useful and interactive takes skill.
We are going through serious changes in the way web sites are created. Some elements of web creation have gone beyond the commodity stage and are now free. For instance, CMS software, Joomla is free open source. There are many others. Most of the the extensions in Joomla are free. Those things are no longer a commodity. They are like air, free.