I was just thinking about the Curmudgeon site. Plus, we have totally unusual needs for an eventual signal flag site and shopping cart. What we needed for the curmudgeon site simply didn`t exist. Parts of it apparently did---Michael is the magician, so I don`t know---but even as parts, they weren`t designed to be used the way we used them.
Think about the Wright brothers, and how they used a bicycle shop. They too had a template design, and could do it themselves. All they were doing was building a common bicycle, with just a simple extra requirement---it should also fly.
What it comes down to is perceived value, and even more importantly, the entire concept of "create." Lots of people take what others have created and blithely disregard what went into those creations. They just assume that "they" are doing the building, developing, and so forth. They conveniently forget that someone had to invent the templates and software.
But at a deeper level, without any kind of education as to what`s new, unique, creative, or even distinctive, people can`t recognize the value of that creativity.
Consider the number of people who grew up believing that dinner at MacDonald`s was "eating out," or "dining out," or having a "fine meal" as a treat. The fact that hamburgers are a commodity item doesn`t mean that all food is a commodity.
Not only that, but several innovative restauranteurs have developed ways to elevate the hamburger out of its commodity status. Even so, success first requires that the market in general can tell the difference between a Big Mac and a sirloin steak.