The key, and what I like a lot, is that you have a highlighted product
box at the top, with some enticing sales language. But you`ve also go
that lower content that`s a lot easier to see without scrolling.
Keep the lower content static, and change the weekly or monthly
highlighted product. That`s where you can be timely, with holiday
gifts, winter decorating, spring cleaning, whatever else. :-) My
opinion, of course, but that`s what I`d enjoy seeing.
I quite Agree.
I am Jarrod, what you could call the webmaster and developer of the site. What i would like to keep the same is exactly what you said. I don`t feel we should add any new, or change, the content that is on the sides as much. Then simply use the center image as a main area for theme rotation every so often. However, perhaps a rotational period of every 2 weeks may be best, depending on the season. If you change the home page too little you loose the effect, but the same happens if you change it too fast/much.
I do look forward to seeing how the recent changes affect our analytics, i`ll be sure to report back with some details. Though, based on how statistics work, it may be 3 weeks to a month before i can actually give accurate estimates of improvement.