Forums: Discussions for entrepreneurs and small business.

We`re a professional web development firm, so it`s absolutely critical that the landing page have a very clear, modern design attractive to companies needing custom web development. The old design performed very well relative to other sites, but we`re now targeting something more mainstream. (Note that the site isn`t yet impemented for IE6.)

Some pages have large dark blue boxes, dark red boxes, green boxes, light blue boxes ..... personally, I don`t think they work together visually. They don`t blend together. Stick with one style that does work and apply it to each page.

"Rails" at the top right .... developers know, or have an idea, what it is .... your customers probably won`t .... so maybe it isn`t serving much purpose.

I think your home page needs more content, information, or visuals of your work; the entire bottom of the page being a contact form is kind of strange. It seems like the page makes the business info a minor issue, and contacting you the main purpose. You need a call to action, but I`m not sure this is the way to do it, especially on every page.

I think your title and meta tags could use some uniqueness on each page.


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M Hall
Website Critique Community
International Society of Curmudgeons

First, my quick observations...
Broken link from the Blog page to the Services page.  Shouldn`t that be "Home"?
Next, are you ashamed of Mesa, somehow?  Why do you have to hide behind "an hour`s flight from Los Angeles"?  So is San Jose or Las Vegas.

To go further than Webline (regarding the form on every page).  Who is your intended audience?  If it is the business owner or senior management, then the technobabble is *way* over their head.  If it is the IT manager then you are OK.

But, an email form is not a `call to action`.  A CTA would be - "Contact us and we can discuss your web strategy".  Add a button to take the customer to a "Contact Us" page and put your form there.  And a phone number.

I get what you are doing on the various pages with different web design elements, but will anyone else?
 


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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

Gradients are not the highest quality, Lack of Content, and Quite basic layout.
Personally your blog page is your best page, some minor fixes/bugs.

To me, it looks like "just another Web hosting company." They`re all laid out pretty much the same, say the same things, and the particular design colors don`t much matter.

One thing that gets me up on my soapbox (made of solid steel, since I`m on it so often!), is this BS about "What can we do for you?"

It reminds me of all these incredibly ridiculous interview techniques that`ve plagued us over the past few decades. The one in particular is where an employer asks, "So what kind of money are you looking for?" Or; "Send salary requirements."

Come On! They`re the ones offering the job, and they damn well should know how much they want to pay. Whenever I run into this, I tell them I`m "looking for about $1-million a year."

Same thing: I`m really not interested in wondering what you can do for me. I want you to TELL me what you can do for me, then I`ll decide if it`s what I`m looking for.

I assume you`re professional. I assume you`re capable of Web development. I assume you can do training, and I likely don`t know what "auditing" means other than it being something from the IRS.

Be different!

Approach this from a totally different direction: What have I, the Unknown Customer been hearing lately? What is everyone telling me?

"You should have a Web site! If you have a Web site, you`ll increase your customers by forty-hundred gazillion thousand times! You`ll never have to work again, never have to lift a finger! Customers and money will come pouring into your business, mostly while you`re asleep or on vacation!"

That`s what your customers are hearing. Some of them realize it`s hogwash; a lot of them wish it would really be true. Meanwhile, countless Web developers are telling them they can SEO this, Host that, Design something, Flash! something else, and do it all in Web 2.0 while building their Social Networking.

Show me a before-after of a really awful Web site. You can make one up if you don`t have a client raving about how you fixed their nightmare. Walk me through, do a tour, show me what specifically was screwed up and how you fixed it. Do anything---just be different.

:-) I should mention I`m often shy about offering an opinion.........

Yes, Craig ..... you hold back too much.


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M Hall
Website Critique Community
International Society of Curmudgeons

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