Doing business on the web can be critical to the success of your company. Web-based business typically includes a portfolio of online properties including a website, social media properties and sometimes landing pages. The creation of a successful web-based business includes various areas of knowledge, including the building of a website, the configuration of a content management system, as well as the implementation of web analytics.
In setting up your web-based business, you should consider the best structure for your website, optimization of your site, integration with social media, ecommerce solutions, as well as promotion. You'll also need to consider security, backup and retrieval, as well as scalability.