I think trying to figure out how the election results will impact your business is on a lot of people`s minds. Certainly, how the country`s current economic situation affects your business and how to deal with both impacts.
So it`s important to know your target market, if they will change their purchasing practices, and if so, is there a way for you to counteract that change.
Will it require pricing changes, reducing costs, increasing marketing, or expanding your market?
In today`s economic environment (and tomorrow`s), does your product or service have different features / benefits? You may need to change your marketing message to highlight those benefits. Maybe there are other markets that you have not gone after, which now may make sense to pursue.
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