I have updated the site as much as I can myself. If you look now you will find I was able to reduce the white space a bit by reducing the size of my logo (not sure if that was a good trade-off.) Steve/Craig/Nikole, if you guys (or others who have expertise in the area) could comment on the trade off between the white space (at the top of the home page) that bothered me and Nikole which I was able to cut by about 1/3, and the importance of clear branding, which the larger logo provided, please do.
I also got rid of the somewhat useless "Welcome" message and put in a headline that (I think) makes a good offer, based on Nikole`s great copywriting article and what I have to offer. Please feel free to comment on the headline I chose.
I found out that I could not make all of the changes I put down on paper, like putting a border around a block of text to give that block a background color. Prostores does allow for customization like that, but I would have to know how to work with the source code and their tech support couldn`t walk me through it. They want me to pay one of their web designers for that. In short, for the structure and graphic refinements Steve said were lacking, I need a designer. I believe Steve already said that, but I had to see how far I could take it myself first.
Nearly every product description has changed as well. The full J. Piederman treatment seemed like it would be too long, so I opted for the Cliff Notes version of J. Piederman descriptions. I know it sounds like an oxymoron, but let me know what you think if you have a chance to read through a few of them. By highlighting key points on each item, I think I have produced a more inductive sales process. I never thought of how deductive my descriptions were until I read Nikole`s article.
I think it was Henry Kissinger who always rejected his speeches three times by saying "it needs more work" before he even read one. I know the photography needs more work - in process. I have written the headline about 5 times already, so I think it`s time for feedback on that. The descriptions have also gone through the fine tooth comb of my mind a few times. The question is, do any of them capture your imagination?
In Summary, please evaluate:
- Size of logo on home page: go back to bigger, more legible and the white space that goes with it?
- Headline also on home page: is it any good or is it dreck?
Product descriptions: anything still confusing?
- If I don`t change structural and graphic elements for a while, should I put off marketing efforts like press releases and advertising until I hire a web designer? Is there something about the look that you think would turn a potential buyer off?
Again, many many thanks for all of the feedback here. I am glad I read the sticky topics first about how to use this forum and how to receive a website critique.
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