WOMM - Word of Mouth Marketing

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WOMM - Word of Mouth Marketing

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SettingtheStage

posts: 14

May 16, 2008 3:54 PM ET Quote Report Abuse

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One of the other things I have learned through the years is ask for testimonials from your satisfied clients. I have never had one turn me down and when you are marketing your business, prospect clients and customers will always believe someone you have done business with more readily than they will you. And if a client has told you they would write you one and you haven`t gotten it, a gentle reminder or two is okay. Everyone is busy and some just forget but most people are willing to help if you have gone "above and beyond."

I use parts and pieces of testimonials in everything I do.

Just a word of caution: When asking for the testimonial always ask for permission to use it in your marketing to others.

Gail

www.stagingseattleandbeyond.com

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Gail Alexander, CEO Setting the Stage

Sparky68

posts: 9

May 16, 2008 4:49 PM ET Quote Report Abuse

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Hi Marketeer,

Thanks for a useful and thought-provoking post. I think this is right on the money. People like to buy but hate being sold too. So few marketing techniques work without alienating at least some other customers.

I`ve heard it said that word of mouth marketing is the future, but the challenge for start ups are twofold: Firstly, you need to get the first mouth talking, and, secondly, they need to be saying the right things! I guess there`s more of an art to it than many of us suspect.

With my own business, I`ve tried to leverage the good will of my customers by asking for testimonials and, in some cases, case studies:

http://www.eriskay-associates.co.uk/innov.html

http://www.eriskay-associates.co.uk/caseStudies.html

I`m interested to know if there are other ways that word of mouth can be managed actively...

I`d be glad to hear feedback and ideas on this.

Best wishes,

Mark.

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Mark Taylor
Business Start Up and Growth Specialist
www.eriskay-associates.co.uk

jaysung

posts: 10

Sep 08, 2012 3:26 AM ET Quote Report Abuse

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Whenever I hear someone say they aren`t influenced, don`t pay attention to, or don`t trust advertising I usually find that they do and don`t realize it.

Noone has ever "trusted" advertising messages and Word of Mouth has always been the best (and worst) form of promotion (see my site for why WOM isn`t advertising)

The reality is that Advertising does work when done right. It`s a billion dollar industry. Companys LARGE and small spend large percentages of their operating capital on it because it does work. If it didn`t they wouldn`t.

If you ever see or hear a commercial or read a print advertisement using epson cheap printer cartridges from InkJetSuperStore.com and think to yourself "why would they waste their money saying this" you can be sure that you`re not their target market.

Well Conceived advertising accelerates WOM promotion by increasing the company`s customer base. It`s like spinning a flywheel.

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The Advice Guy
www.freeadvertisingadvice.org
Expert Advice For the Small Business Owner

^ Wow! Quite impressive. I finally understand why commercials or any printed marketing hypes tends to have that effect. It only means that you are not the target person or people that they want their product to sell.

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huchen

posts: 2

Sep 09, 2012 1:48 AM ET Quote Report Abuse

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peterparker

posts: 19

Sep 10, 2012 1:01 AM ET Quote Report Abuse

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The point is, if you advance an able agreeable and seek engine action for your business, you will get your bulletin out a lot faster. Potential barter will acquisition you, and they'll be acquisitive for what you advertise because they were already searching for you.

Organo Gold

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