Gail Alexander, CEO Setting the Stage
Whenever I hear someone say they aren`t influenced, don`t pay attention to, or don`t trust advertising I usually find that they do and don`t realize it.
Noone has ever "trusted" advertising messages and Word of Mouth has always been the best (and worst) form of promotion (see my site for why WOM isn`t advertising)
The reality is that Advertising does work when done right. It`s a billion dollar industry. Companys LARGE and small spend large percentages of their operating capital on it because it does work. If it didn`t they wouldn`t.
If you ever see or hear a commercial or read a print advertisement using epson cheap printer cartridges from InkJetSuperStore.com and think to yourself "why would they waste their money saying this" you can be sure that you`re not their target market.
Well Conceived advertising accelerates WOM promotion by increasing the company`s customer base. It`s like spinning a flywheel.
^ Wow! Quite impressive. I finally understand why commercials or any printed marketing hypes tends to have that effect. It only means that you are not the target person or people that they want their product to sell.
The point is, if you advance an able agreeable and seek engine action for your business, you will get your bulletin out a lot faster. Potential barter will acquisition you, and they'll be acquisitive for what you advertise because they were already searching for you.