Forums: Discussions for entrepreneurs and small business.

I think it`s going to be a tough road for you JRMD. But you might
consider ways to try to reach niche markets...

Here`s one off the top of my head (I`m sure there are many ideas you
can come up with too):

Embarassing products: Some people might be a bit squeamish to go
to a regular pharmacy to purchase embarassing products like jock-
itch cream, female hygiene products, lice (and it`s rather
embarassing cousin) removal products, pregnancy tests, birth
control meds, erectile disfunction meds, etc. You can try to speak to
the emotional side of these particular products and offer your
solution, "discrete online purchases."

I think your best approach is to try to identify an emotional need
that can be met by using your particular service. You can advertise
locally, and you can try using pay-per-click advertising in Yahoo &
Google. You can also try to create some in-depth content (blog or
otherwise) around these emotional needs to try to gain placement in
search engines for those particular issues and promote your
solutions within that content.

Good luck!
-Zepp

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-Zepp

Creative solutions for digital communication; providing web site design and marketing for small businesses.

Zepp - Wow! I really like that biz idea for embarrassing products! And you came up with that off the top of your head?! I love businesses that are different and a bit on the edge. Think of all of the press a person could get with a business like that! It would be such an interesting thing for them to cover. It`s a fantastic idea. People can buy discreetly and be treated with dignity. Love it.

Hey Zepp/Chris - not to burst anyone`s bubble, but we actually profiled an entrepreneur who`s been serving the `embarrassing` product market in one of our Key Moves a while back.  Just wanted to point out Tom Nardone`s story with ShopInPrivate.com in case you were interested.

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chuck fuller

Aha! See, I knew it was a good idea! LOL Thanks Chuck.

Nope, not my original idea, Chris. I probably did hear about it from
the Sloan Brothers! (So much data in my head, it`s hard to remember
where I hear or see ideas). Thanks for the link Chuck! :) When I get a
few minutes I`ll take a good look.

For what it`s worth, JRMD, I think it`s still a great idea, even if you`re
not the first to try it out. Seems like this could be a huge market and
there`s always room for more.

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-Zepp

Creative solutions for digital communication; providing web site design and marketing for small businesses.

Hello Harold,

    Well, since you asked I found THE perfect place to learn AND get traffic to your site.  http://www.payitforward4profits.com/RSchlieper  This program REALLY works.  Give it a try and let me know what your results are once you`ve gone through the learning and setting up.  It`s easy and it works!

Good luck

Ron

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    Thanks much Zepp., I have been getting a-lot of negative critism because people are not educated on the subject. Thank you for your support!

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JMR