I think people are confusing the two major
definitions/connotations of Viral Marketing. Let me define what I would
generalize as the two major but separate terms we think about when
people say `Viral Marketing`:
- Traditional Viral Marketing: Some message or offer that is intentionally spread by it`s current consumers to increase the wealth of their friends. (...)
- Modern Viral Marketing:
Some message or value that is in most cases fabricated for the specific
use of subconsciously promoting another business, brand or product.
(...)
That makes sense, and says it succinctly. If I understand it, "word of
mouth" is when regular people start spreading the news about something.
"Viral marketing" is when sophisticated professionals design a
marketing process based on the field of studied human nature.
If I`ve got that right, then it would seem to reinforce my supposition
that it takes some pretty smart people to intentionally build, manage,
and direct that apparent "natural" word-of-mouth effect.
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Craig Landes
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Defining the undefinable. "There are 10 kinds of people in the world---those who understand binary numbers and those who don`t." - Unknown
International Society of Curmudgeons
See the top 100 home based businesses in America.
Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open.
Ugh...
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