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Video Marketing – How to Promote Your Business Using Videos

 
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ZekeLL

posts: 122

Dec 17, 2008 11:10 AM ET    Quote  Report Abuse
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Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great
1. Google is showing more and more videos in the search results.
2. Producing a video is very inexpensive and posting it is free.
3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you.
4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce.
5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!

5 Steps to Producing a Video
1. Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
2. Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.
3. Write the script or prepare the content. Do a practice run first.
4. Record it.
5. Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.

Where You Can Submit Your Video
YouTube – http://www.YouTube.com
Google Video - http://video.google.com/
Yahoo Video - http://video.yahoo.com/
FlickLife - http://www.veoh.com/
Blip - http://blip.tv/
Crackle - http://crackle.com/
Flurl - http://www.flurl.com/
BoFunk - http://www.bofunk.com/
Vimeo - http://vimeo.com/
Flixya - http://www.flixya.com/

A Case Study
In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.

We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client’s company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?


If you enjoyed this article, visit my blog at www.TheOutsourcingCompany.com/blog for more great tips on entrepreneurship and online marketing.


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Zeke Camusio
Professional Web Design
Blog: www.TheOutsourcingCompany.com/blog
info@TheOutsourcingCompany.com
(1)877-581-3921 (Available 24/7)
Gags

posts: 91

Dec 17, 2008 1:33 PM ET    Quote  Report Abuse
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Thanks for the article,  good info!
vapourlock

posts: 72

Dec 17, 2008 3:03 PM ET    Quote  Report Abuse
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Just another variation of what my friend Zekell has produced here: If you needed something that just allows you to let your computer screen converted into a screencast video, you should consider camtasia video editing software. It would set you back by about 300 USD or so, but it`s worth it.

But this really depends on what you want the video for. So please do necessary research before you buy.

Over to Zekell`s great article, people! Please read that article again.



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TigerTaco

posts: 337

Dec 17, 2008 3:03 PM ET    Quote  Report Abuse
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No, but I`d like to be! (lol) ... how about you provide links to the videos so we can see the results first person? Thank you!

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Chris Miller, a simple taco maker:
The Tiger Taco home in the U.S.A.
Tiger Tacos in Australia
Tiger Tacos in the United Kingdom
creativestudio

posts: 28

Sep 05, 2012 7:54 AM ET    Quote  Report Abuse
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Whatever kind of business you are running, its important to do its marketing and video marketing is one of the best method among other techniques for online promotion.



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Training Videos
Kennyschwimmer

posts: 22

Sep 11, 2012 5:35 AM ET    Quote  Report Abuse
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With all the latest tricks and the various platforms available for social media every customer or a user can express his or her desires either by posting images or by writing in different social media platforms. We hardly have time to go ahead an upload a video talking about my products. How can it help me in getting good quality links back to my website?



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Kenny Schwimmer, Online Marketing Executive www.toboc.com
top5videos

posts: 45

Oct 01, 2012 7:06 AM ET    Quote  Report Abuse
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Video production
renegadeleader

posts: 40

Oct 02, 2012 1:29 AM ET    Quote  Report Abuse
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This is really a good share. I know a friend who are using Video page to build list, and it is very effective. She was able to collect 5K emails in 2 days.

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The Renegade Leader



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Nov 24, 2012 6:24 AM ET    Quote  Report Abuse
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Informative article shared here.Video marketing is the best way for the promotion of online business.Because it helps to understand overall idea of particular business.



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partapamit

posts: 87

Dec 05, 2012 1:02 AM ET    Quote  Report Abuse
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Such a nice post ,learned a lot from here thanks.

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