I have a new, very innovative startup company that's in it's initial develpmental stages. I've told very few people about it (haven't even told family) and from those few I already have some solid/serious investment offers on the table. Seeing as we're a new company that will be going after a confirmed untapped target market in a $21B industry the growth potential is tremendous!
As I begin to enter into conversations with these investors, how do I valuate my new startup with no current revenues? I need some sort of number to calculate what their investment would mean in ownwership percentage of my company and be able to gauge if I'm OK with that number. I've done quite a bit of research and have come across a lot of information but the best info was geared more for companies already doing business. If someone could assist and/or point me in the direction where I could receive some assistance it would be appreciated.