Wikipedia CAN SPAM
And if you were on my list (which you opted into) and I sent you a message saying "Hey, I just recently purchased Mike`s new gizmo from www.whateverintheheck.com and I think you might find it useful.", that`s not spam.
I`m not lying to you or SPAMing you if I really purchased it and really liked it. Join a popular newsletter, thousands of people are doing this, LEGALLY.
You said, "If your list buddy emails me anything that I did not expressly approve, you`re both getting sued. End of story."
Response: I don`t have a "list buddy", and if you read my post more carefully you would see that I would never allow anyone ELSE to email to my list. And you may not realize this, but anyone can send you unsolicited email so long as they comply with the CAN SPAM Act regulations. And under the circumstances I described (which were not vague, just general) you could not sue either of us.
"The bill permits e-mail marketers to send unsolicited commercial e-mail as long as it contains all of:
- an opt-out mechanism;
- a valid subject line and header (routing) information;
- the legitimate physical address of the mailer; and
- a label if the content is adult.
The content is exempt if it consists of:
- religious messages;
- content that broadly complies with the marketing mechanisms specified in the law; or
- national security messages." source = Wikipedia CAN SPAM act
I agree. Direct mail works excellently for promotion. So do a lot of other tactics.
I intended to post some content on this forum that would be useful for people.
I have never endorsed spam.
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