I think I understood what davenny meant. I don`t believe he was
arguing or stating that online sales we slowing. I think he was
saying, the problem with online sales and storefronts is, as a
consumer you are limited in the ways you can become
engaged in the item you wish to become involved. For
example, I provide a beautiful handmade, and then hand
wrapped in bamboo, vase for home decorations. When I do
tradeshows, this vase style sells like hot cakes (if I were a hot
cake house). However website sales for the same items is
much, much less. I think the five senses (see, smell, taste, hear,
touch) impact each of our buying decisions. If I were able to
incorporate all aspects, I think online sales would increase. Of
course I don`t know why anyone would want to lick the vase to
taste it, but what the hell. If I could fulfill that sense online, I
would.
One last thing, I do believe. Internet sales will increase as more
people become Internet savvy and consumer safety issues are
addressed. Things like credit card fraud assurance from most
all card issuing banks. The less risk to the consumer, the more
likely they are to try new things. The better people can find
small, niche fitting sites, the more sales will increase. But that`s
the job of the search engine developer.
To sum up, I try my best to place good images with many close
up and different angle shots. The hard part is, being small,
sometimes new product is purchased for my shelf, but the time
to photograph it, write a description and place it on the online
shelf is time consuming. Sometime I admit to rushing the
process too. I then go back later to get better photos or re-write
the description. First drafts (even second drafts) are not often
the best drafts to read.
-------------------------
Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band:
Letters Make Words
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