Forums: Discussions for entrepreneurs and small business.

If you are a young company and can't afford a PR agency or can't get a meeting with editors, try pitching influential bloggers.  It's usually free and can get you great traffic if done right.  For example, if you have a new children's product, contact dozens of mommy bloggers.  Send samples to the ones with the best traffic and most active content.  Let them spread the word by having them direct traffic to your website of Facebook fan page to enter a contest.  If nothing else, the product reviews and links to you will help your SEO efforts.

Hi Shelley,

Good point. It's amazing how much traction you can get from an influential blogger. The key is to check the traffic and target audience for each of the bloggers you want to contact. This way, you'll get the best results.

I also like to tell new entrepreneurs to reach out to the local press. Just by calling an editor, introducing yourself and offering your expertise for future stories can lead to some free publicity.

Melanie Rembrandt, Rembrandt Communications, rembrandtwrites.com

Shelley, I completely agree. Influencer outreach is a fantastic way to communicate with a very targeted audience. Using relevant and prominent Bloggers and Tweeters to communicate your message is an essential part of any successful social media marketing activity. As Melanie says you have to connect with influencers who have a high Google or Alexa ranking and who you know are being read by the people who will be interested in what you offer.

Isobel

agency:2

Hello Shelly,

Having an association with pro-bloggers is a powerful way to drive traffic to your site. Also, I would add that if you have the skill to do blogging yourself, then another way to approach it would be to try for a guest post on their site. They are always looking for new material of high quality to supplement their own efforts. It's a nice break for them and great for you.

You can set up a blog of your own to get some experience for no cost. This in itself will help increase your traffic.

bloggers are key to success in online business

Finding reputable/influential individuals to blog about your product could really be a good market strategy. With their already established followers, they can be considered credible when they talk about how perfect your product would be for certain target markets. In addition to this, Social Bookmarking sites would also be good to add traffic and put your products out there.

Regards,

Pro Bloggers are a great marketing tool, but they're getting wise as to just how influential they can be and are starting to charge accordingly.

PR agency in UK is  to handle this challenge efficiently most PR agencies develop a main expertise in one or few sectors.

PR agencies London

Facebook, Twitter and Blogs it free way to get traffic and make yourself known to the public