I`m not sure what purchasing a podcast package means. Does your web host offer podcasting as a service? This answer will be a bit techie, but if you promise to read through to the end, I`ll give you the business side, too.
There are lots of ways to get the file off your computer and onto a server such that it can be a podcast. If you use WordPress blogging software, there`s a great free plug-in called PodPress. If you purchase a hosting service specificially for podcasting (I use http://www.hipcast.com ) , you can usually configure the podcasts to go wherever you put them.
As per Wikipedia
, " Podcasting is the method of distributing multimedia
files, such as audio programs or music videos, over the Internet
using either the RSS
or Atom syndication
formats, for playback on mobile devices and personal computers. The term podcast
, like `radio
`, can mean both the content and the method of delivery." Remember that a podcast isn`t just audio or video served over the net, but rather through a means of syndication.
I`m currently in the business of telling folks how to join content networks and brand a SEGMENT within a larger show. This is a great way to test the waters, to distribute to more places, to share audience building. You might consider getting a segment put together and adding it to a larger project. For instance, your bootstrapping concept would fit great with a show my friend Becky is producing called The Great Big Small Business Show. (Full Disclosure: this show is for a project I recommended).
However, if you choose to go it alone, here`s what you`ll want to do: put out only as many shows as you can maintain consistently (audiences need consistency). Put out word of the shows by sending the RSS feed information to as many distribution points as possible: iTunes, Yahoo! , Ipodder.org, Podcast Alley, etc, etc, etc.
Distribution comes after production, but if people don`t hear your tree falling, did it really happen?
Feel free to email me for more, if you`d like: chris |at| grasshoppernewmedia |dot| com.
Chief Content Officer