Forums: Discussions for entrepreneurs and small business.

In the recent thread on Craigslist dadministrator mentioned the excellent idea of using that community to introduce people to a product or service and then upselling them additional offerings.

I`m interested in hearing how other online providers approach that. Do you find that people are usually eager to be upsold? How do you price your introductory and `add-on` offerings? Do customers ever approach with these things with the same skepticism as `rust-proofing` at a car dealer? Or do customers enjoy the flexibility that such modular pricing affords them?


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Creative Principal - Vox Pop Design http://voxpopdesign.com (801) 953-3805

We`ve found that clients hate to be nickel and dimed. We typically spend a lot of up front time finding out what the client wants, needs etc. This then decided the scope of there site and what functionality we need to build etc. Next we get sign off on this and any changes are typically scope changes. These scope changes depending on the request are either free or chargeable events.

It`s during the discovery phase that a lot of upselling happens and it typcally happens without the client realizing it. not to be shady or anything we just offer something with a bit more functionality, or umpf to it. This of course means more time and coding on our part, thereby increasing the bottom line.

So in short they aren`t eager to be upsold but they do like to hear how X is better than Y or how Z will make there clients happier or how W will make there business processes bettter yada yada yada.

I haven`t seen the Craigslist post

But I got some good information on this from a training site which is free to join.

See my web page and click on Affiliate Training link. It`s all free learning. Once you sign up free you can listen to audio training or view video training. Really good free information.

http://www.aselectchoice.com.au/Gm/toolsthree.html

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Regards Michael Clayton (rexiedexie)

My Affiliate Articles & Web Page Traffic

Our company is launching a new service, which takes out the upsell factor and add-on`s.  We agree that customers don`t like to be told one price and then before you know it they are paying for other things.  Our new solution provides an upfront fee, and a monthly fee.  The service is very robust and caters to clients who are interested in completely outsourcing their internet operations. 

In a nutshell: After two years of R&D, we introduced the new paradigm in Web development: the best of Design, Mechanics,and Support as one integrated solution for One Clear Price™. No more finger pointing, no more delays, no more up-sells: one firm, one team, one service…one price! From AJAX to firewalls, search keywords to virtually 100% uptime, we`ve got you covered.

Pingworx.com

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Most people do not know what they want and depend on a salesman to guide them along. Upselling is a little more difficult online than it is offline, so let me give you a ficticious example:

An "As Seen On TV" ad just got uploaded to a website and they mention that a free gift will be added to your oder if you order now. Therefore you order, but neglected to know that the free item has to be charged additional shipping cost. Now you were just upsold and the company just insured their sale, plus covered their cost on the free item.

Keep that in mind and just get creative...