Victor, I like your differentiation between what sales people do and "the real world." :-)
It used to be that as a customer, you`d actually deal with a human
being who could think, examine your selections, then they`d use their
specialized knowledge of the product to help you. Most of that seems to
be gone, nowadays.
Where specialized product knowledge mattered in the past, now it`s just
another annoying operating cost---a way to trim the expenses and make
more money. The problem is it leaves all the thinking, research, and
analysis to the customer.
We`re already in a world where everyone feels overwhelmed. So to give
people even more choices, I think just aggravates an already bad
In the real world, sales people are supposed to actually help customers
with purchase decisions. I don`t see much of that happening online, or
even in the "sort of real world" of Big Box stores, strip malls, and