These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.
But there is one big issue, it’s hard to scale all of this. Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.
So how do you build thousands of links naturally and get thousands of social shares? Through content marketing.
Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content will naturally get shared on Twitter, Facebook, Google Plus and Pinterest.
Now that you know content marketing is the new SEO, spending money on it doesn’t guarantee results. Over the last few years I’ve tested a lot of different types of content and certain types produce better results than others.
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