Actually....If the item shows up on the 1st page of results as displayed on the browser page (regardless of its position) it IS considered the first page.
Actually - as I stated in my post, a result between
1-10 is considered first page, so I`m not getting the point - I didn`t dispute that search results on the first page displayed are considered "first page" (?). I disputed the fact that you characterized your site`s #18 position as first page. Every major search engine defaults to 10 results per page, so a #18 result is simply not first page. I`ll gladly stipulate that you have a first page result (#3) for the phrase "gettingyourmoney", as you`ve cited in the second post, but that`s not consistent with the information you used in the first post. And it`s worth noting that at the time of this posting, the site is not showing up in the top 30 for the original phrase, "getting your money".
As far as the SEO v CPA thing, I don`t think I structured the comparison to equate the two professions in quite that way; if it was a poor comparison due to the legal ramifications of accounting work, my bad.
But to get back to the important aspects of the comparison, my general point was that there are any number of business functions that a small business owner can tackle on their own. With enough time and energy, they could conceivably try to manage absolutely every aspect of their business in house. But the myriad demands and complexity of the tasks facing a small business owner often require that they make tough decisions about where their competencies lie, and where their time is best spent.
So my only aim was to call out the fact that simply saying that search optimization is "easy" is a tremendous oversimplification. For many non-competitive search phrases, ranking well can be as simple as effectively optimizing your on-site content and ensuring that search engine spiders are indexing your content.
But it`s disingenuous to then extend out from that to say that search optimization is clearly "easy" overall, because it`s just not. In competitive fields (which are generally the ones worth caring about), the work of continuing to stay relevant and rank highly for useful phrases is just that - continual. As illustrated by the apparent volatility in your positioning for that original search result, SEO takes time and attention and diligence. And that attention and updating of knowledge/skill takes effort on the part of the small business owner. To tell them that spending money with a reputable firm that can help increase their search-related traffic in a meaningful way is unnecessary seems like poor advice, especially if it frees them up to focus on other tasks for which they`re better-suited.
As far as the list of keywords I deleted, I`m not sure why I need to defend that. This forum is not a dumping ground for search spam, which keyword stuffing clearly is - if there are any questions about that, simply look up the webmaster guidelines on Google, Yahoo or MSN. This forum is for actual discussion, and a laundry list of irrelevant keywords don`t add anything to that discussion.