this is a common problem with most websites that try to sell something. ask yourself how hard you are trying to sell your product or service on your website? the harder you try the more you will fail at it.
the key to making sales is to overdeliver of good quality information that your visitor will find helpful and useful. providing quality information for free will build trust and credibility and will warm up your visitor to purchase your product or service.
this technique is called preselling and it works well whether you have your own business or you are an affiliate marketer. don`t sell the product, rather, stress the benefits. don`t stress the features but rather what is your visitor/potential buyer to gain from your product or service.
it is true that your language, layout, images, this and that all make a difference. but none of them make nearly as much difference as what you say and how you say it. focus on preselling and the sales are guaranteed to come.
the art of preselling doesn`t come natural and many have worked hard to master it. i have some free ebooks i can share with anyone who wants a copy. contact me and i will email one to you. i think its just over 100 pages and it goes over preselling in good detail as well as how to do it in a step by step manner.
good luck
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