There is some "research to do -
Look at your web stats to see what the visitors to your site are doing. Are they finding your home page then leaving? Are they going to another page then leaving?
Pricing - I get the impression your prices are high, but I do not know if that`s true. What are your competitors` prices?
Web site design -
Your home page is eaten up by the "gratitude flash animation" on the right. Is it needed? It makes the page look un-organized.
Product images - I suggest cropping the images so more of the product is displayed. Your current image are mostly background. Also, I expect silver to have more shine... your images seem dull.
Product information - The size (how big or small) of the jewelry is unclear. This could be a pricing issue too.... I do not know what my $90+ is buying (how large or small).
vwebworld7/4/2008 8:14 PM
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