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Turning Visitor into buyers??

 
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gratitudewave

posts: 19

Jul 03, 2008 8:52 PM ET    Quote  Report Abuse
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Hello, I am looking for some feedback on how to turn visitors into buyers.  All the traffic to our site is coming from google seach primarily people searching gratitude jewelry.  However they don`t purchase anything
 
What changes should we make?
Are there the products priced to close together?
 
Any feedback is greatly appreciated.
 
Regards,
Cheryl
 
Webline

posts: 687

Jul 03, 2008 10:25 PM ET    Quote  Report Abuse
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For one thing, I`m using a new PC with Vista, and when going to your site, my firewall popped up a message about connections from your site wanting to connect to/access my PC  ( or something along those lines ). If other visitors get that message, it is probably a big deterrent. It may be some of the video stuff running on the page, I`m not sure.





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M Hall
Website Critique Community
International Society of Curmudgeons


vwebworld

posts: 1237

Jul 04, 2008 6:14 PM ET    Quote  Report Abuse
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There is some "research to do -

Look at your web stats to see what the visitors to your site are doing. Are they finding your home page then leaving? Are they going to another page then leaving?

Pricing - I get the impression your prices are high, but I do not know if that`s true. What are your competitors` prices?
 
Web site design -
 
Your home page is eaten up by the "gratitude flash animation" on the right. Is it needed? It makes the page look un-organized.
 
Product images - I suggest cropping the images so more of the product is displayed. Your current image are mostly background. Also, I expect silver to have more shine... your images seem dull.
 
Product information - The size (how big or small) of the jewelry is unclear. This could be a pricing issue too.... I do not know what my $90+ is buying (how large or small).
 
Here are some general points on how to get people to buy from you.
 
~Roland
 
vwebworld7/4/2008 8:14 PM


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infilta

posts: 126

Jul 04, 2008 10:20 PM ET    Quote  Report Abuse
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Hi gratitudewave - where do I turn off music that starts playing when I open your site?
EagleImagery

posts: 12

Jul 06, 2008 2:29 PM ET    Quote  Report Abuse
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Visitors to buyers?  Make them feel inadequate or that they are missing something from their lives...

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gratitudewave

posts: 19

Jul 06, 2008 7:13 PM ET    Quote  Report Abuse
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We want people to feel our jewelry enhances their lives
WebBizIdeas

posts: 125

Jul 07, 2008 2:20 AM ET    Quote  Report Abuse
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Hi,
You have Google Analytics installed in your site...so are let us know if they are coming to your home page and then leaving?  Are they viewing your product pages and then leaving?  What pages are they viewing and what pages are they not?  You need to find out what pages they are viewing in order to fix any problem. All these suggestions are great but with out being able to see where your customers go in your store all suggestions are pointless.

Web Page I liked the best:

http://www.wavesofgratitude.com/Jewelry-c3.html

I knew what this page was about in about 3 seconds.

Try Running a PPC Campaign going to this page"

http://www.wavesofgratitude.com/Jewelry-c3.html


I also knew what I was supposed to do on this page.

But, post your stats...that is your first step.

Jeff

gratitudewave

posts: 19

Jul 07, 2008 6:39 AM ET    Quote  Report Abuse
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Thanks for the feedback we do have visitors going to these pages and they are on the site for about 5 minutes per visit.
phantomindeea

posts: 14

Jul 07, 2008 4:33 PM ET    Quote  Report Abuse
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Thanks for the feedback we do have visitors going to these pages and they are on the site for about 5 minutes per visit.


Actually 5 minutes is not bad. That means they are probably perusing all the different items.

My opinion, fwiw: I agree with others who say the site is a little busy and could use more product information. Maybe fewer bars across the top and from left to right. That having been said, selling this kind of thing online is difficult because you can`t let customers touch and feel the product. So that will always be a struggle.

Why would someone buy something from you? I think a potential angle to work is the "gift" angle -- I could see buying something like this as a gift for a female family member. That might be something to push more on the front page and to consider if you go with a PPC campaign.

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-ph.ind
JayB

posts: 2

Jul 08, 2008 12:16 PM ET    Quote  Report Abuse
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Waves I strongly suggest you add a toll free number to your website making it easy for your customers to call you.  Many people prefer to speak with someone - plus it makes you look bigger and more established.  Get a 30-day Free trial of a toll free number from RingCentral (www.ringcentral.com).  It forward to your home or cell phone and includes voicemail and fax.  You can even adjust the hours that you want your calls to come through and otherwise send them to voicemail.  You get a record of all incoming calls for easy call back.   Enjoy  :)
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